Catherine is an Engineering Director for Search and a Tech Site Lead in the Google London office. She’s been managing software engineering teams since the early 90’s and joined Google in 2017 to lead the engineering team working on the Google mobile app. What’s your favorite feature on mobile? It’s got to be Hum to […]
Seven new updates – the most interesting being the ability to optimize for in-store sales – are coming to Performance Max (PMax) campaigns. Performance Max, Google’s newest campaign type, is a major focus of this year’s Google Marketing Live. Here’s a recap of all the announcements related to Performance Max from Google’s event, as well […]
Question 1: What is your understanding of Digital PR and link building? It’s likely that your teams’ knowledge of digital PR and link building varies across markets. This can be due to things such as how markets are prioritised – where high priority markets have dedicated SEO and Digital PR teams, while smaller, lower priority […]
There is a lot of negativity out there when it comes to Google Analytics 4. I get it. It’s a new product that looks, feels and works differently from what we’re all used to in Universal Analytics. And, as many readers would rightly suggest, it’s still missing features. [Disclosure: I used to work for Google […]
A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology. Join seasoned experts from Redpoint Global in a live webinar and learn how you […]
Google Search seems to be showing fewer sitelinks in the search results. Google would show as many as six sitelinks per search result snippet, now Google seems to be showing a maximum of four sitelinks and often just two sitelinks. What are sitelinks. Sitelinks are links from the same domain that are clustered together under […]
The Global Search Central Virtual Unconference 2022 was held on April 27 with over 100 participants and 25 discussion sessions. This post summarizes what the takeaways were and how the event went.
Google is testing a new trail version of the Google News portal at news.google.com. It is a limited trail, I was only able to bring it up once in Safari private mode, but then I lost it. The new home page is more visual, brings the navigation menu from the left side to the top […]
Everyone’s talking about privacy. When Google announced the deprecation of third-party cookies in early 2020, privacy became a hot topic. The loss of third-party cookies impacts all advertisers and is especially challenging for B2B marketers, who struggle to reach the right audience even with third-party cookies in play. Let’s review how today’s privacy changes came […]
We reported yesterday the sad news that Bill Slawski has died. It’s less than 24 hours later and no actual obituary has been published (either by a news site or funeral home). Yet, Google’s search results are littered with spammy results. Look at what is ranking on a Google search right now for [bill slawski […]
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