Social media benchmarking involves comparing your metrics and processes against the industry standards. Learn how you can get a clear idea of how you stack up against the competition. Hear from Rival IQ and NetBase Quid experts about the metrics and benchmarks you can use to measure your social media performance. Register today for “Benchmark […]
Google is now rolling out its first broad core algorithm update of 2022. It is named the May 2022 core update, Danny Sullivan of Google announced. The most recent core update was the November 2021 core update, over 6 months ago. The announcement. Google said “today, we’re releasing our May 2022 core update. It will […]
Several times per year, we make substantial improvements to our overall ranking processes, which we refer to as core updates. Core updates are designed to increase the overall relevancy of our search results and make them more helpful and useful for everyone. Today, we’re releasing our May 2022 core update. It will take about 1-2 […]
Spotify and Meta have made substantial changes to their ad platforms as they brace for the 2022 U.S. midterm elections. These changes will likely impact political ad spending this election cycle. Spotify brings back political advertising. According to an email sent by Spotify to partners this week: Political ads will be eligible to run across […]
Today we live in a world that demands speed, reliability, and security. The reality is that 47% of consumers expect a webpage to load in two seconds or less before they bounce. Moreover, if you work with heavy-data applications that slow down your site, you are likely to suffer from: Random down-time on your website […]
There are differing opinions in the SEO industry about whether disavowing links is still a necessary part of SEO. Some say that Google simply doesn’t count toxic links. Others say that Google still uses the disavow as a means of “policing” spam links. Yet others claim that disavowing toxic links is essential for your site’s […]
Good content, above all, is all about the story. That’s according to new research from Google and Talk Shoppe, a research agency. Google wanted to find out how viewers determine the quality of content. Why we care. While the findings of Google’s research are geared toward visual content (specifically: YouTube), the broad lessons can be […]
Google Ads has a bug of some sorts impacting some a “subset of non-US campaigns” where cost-per-click amounts are incorrectly inflated, the company posted. The notice. Google posted this notice about 30 minutes ago: We’re aware of a problem with Google Ads affecting a significant subset of users. We will provide an update by May 25, […]
Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in […]
Google Lens results within Google Chrome on desktop will now be displayed on the right side of the same browser tab you are viewing. This is instead of the results opening up in a new tab or new window within Chrome. How it works. Here are the steps to take on Chrome to see this […]
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