Digital marketing agency NP Digital announced today that it has acquired AnswerThePublic, a popular freemium keyword research tool. Terms of the deal were not revealed.  NP Digital, which was co-founded by marketing influencer and entrepreneur Neil Patel, is also the owner of another popular freemium keyword research tool, UberSuggest. What this means for AnswerThePublic users. […]
Google Search Console’s News performance report had a logging error which may have resulted in displaying a drop in impression and clicks from Google News. Google said this was just a reporting glitch and it had no real impact on how your site was ranking or serving in Google News. The notice. Google posted this […]
On May 25, 2022, Google began rolling out the May 2022 core update, this update came over six months after the November 2021 core update, whereas there was about four and a half months span between the November update and the July 2021 core update. This was the the first update we had in 2022, in contrast, […]
Throughout the history of SEO, people have debated the pros and cons of relying on technical SEO tools. Relying on the hints from auditing tools isn’t the same thing as a true SEO strategy, but we’d be nowhere without them. It’s just not feasible to manually check dozen of issues page per page. To the […]
The Nest is an online store that offers curated handcrafts from Egypt, from home accessories to fashion and furniture. When the pandemic started, founders Dina and Omar had to close their physical showroom, which used to drive 90% of their sales. They listed their business details on Google Maps and Search, promoted their products online […]
“When we think about [SEO] success, we often think about ranking on the first page of Google,” said Jon Lightfoot, founder and CEO of Strategic SEO Solutions, in a recent webinar. “But beyond ranking [at the top], there’s something more [important], which is ranking for the right keywords.” Ranking for the topics your target audience […]
Like many of you, the first time I looked at Google Analytics 4, I immediately closed it and said, “nope!” A year passed. Then we learned that Universal Analytics was going away in 2023, which finally forced me to explore GA4. It feels like going from Windows to Mac. You just have to know what […]
None of us have likely become an SEO for the love of reporting, in fact, it’s among the least favorite activities for many SEOs based on a poll I did a while ago.  However, decision-makers care a lot about reporting as it’s how we communicate and they assess the SEO process investment and overall success. […]
SEO is a big thing. Yes, it is made up of a lot of small things. Some connected, some not. We’d all love to stay on track, on plan and have everything go smoothly. But the reality is that, at some point, something won’t perform as expected or a resource won’t come through. That’s why, […]
Google Search seems to be displaying more FAQ rich results in its search results over the past few days. Both RankRanger’s tracking tool and some SEOs are noticing this increase in the number of times a site is showing FAQ rich results. What are rich result FAQs. Web pages that have a list of frequently asked […]
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