Google has introduced a new “algorithmic improvement” for how it selects titles for the search result snippets for multi-language or transliterated titles or where the title element is written in a different language or script from its content, the company announced. Google said this algorithm update is “based on the general principle that a document’s […]
The global digital marketing industry is growing at an exponential rate. Although the COVID-19 pandemic shows signs of subsiding, it’s forever changed how we work, shop and learn, with more people conducting their everyday lives from home. In fact, global digital advertising and marketing are predicted to reach $786.2 billion by 2026. The current U.S. […]
There’s an abundance of SEO strategies available to improve website performance. However, most strategies focus on increasing sessions. What happens once these users land on your website? As David Freeman explained back in 2017, UX is pivotal to the future of SEO and “what is good for the consumer is good for organic search performance.” […]
You may soon have a new way to get push notifications from Twitter whenever someone’s tweets match a search query that you specify. The Twitter feature is called “Search Subscribe.” Twitter has not confirmed if or when the feature will roll out to users. It was first spotted by Dylan Rousse, an Android developer, in […]
Snapchat has released an easy and automated way for businesses to reach travelers. The new product is called Dynamic Ads for Travel. The new ad features. According to Snapchat’s announcement, the new ads will include the following components: Customized catalogs built to meet the needs of travel advertisers Advanced audience targeting based on intent Locally relevant […]
We all know that “content is king.” What many don’t understand is that for content to be king, it needs the support of its court. To make the most out of your content strategy, it’s important for you to: Identify entities and topically-related keywords. Optimize for on-page elements. Build content that will stand out. Create […]
ABM is more than just another marketing channel to add to your mix. It’s a complete go-to-market strategy that requires new processes, better collaboration, and more accountability. But don’t let that intimidate you. We’re here to help you get started and create a clear path for iteration and scalability. Register today for “Take a Crawl, […]
Apple Search users will soon notice a new campaign pricing type. CPT, or cost-per-tap is Apple’s version of CPC, or cost per click. It is calculated by dividing your total spend by the number of taps your ad received. Apple Search ads help people discover your app when they search on the app store. Like […]
Earlier this quarter, Google announced a series of changes coming to Merchant center that retailers should be aware of. Here’s a recap. Pause attribute. In April, Google announced a ‘pause’ attribute to temporarily halt ads. This lets merchants the ability to temporarily pause shopping ads without needing to use the “out_of_stock” attribute or “availability” attribute. […]
Later this month Google will roll out a change to the condition attribute for shopping ads. If you’re a retailer, your products could be disapproved if you have the incorrect attribution set. A condition attribute tells potential shoppers about the condition of the product you are selling. Currently, there are three condition attributes: New Refurbished […]
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