Within the next 12-15 months, third-party cookies will retire across digital marketing channels. Savvy advertisers know they need to begin developing a game plan for the cookieless future, but what will happen to those who don’t adapt to these changes? Above all, marketers will suffer from signal loss, which will negatively impact how we measure […]
Ready or not, Universal Analytics is sunsetting next year. While there is still some time to prepare, marketers should start moving over to Google Analytics 4 now. Because GA4 operates across platforms and is designed with privacy at its core, it can provide a better user experience for marketers. But there is a learning curve […]
On December 21, 2021 Microsoft announced that plans to acquire Xandr from AT&T. Six months later Microsoft has disclosed that the acquisition has been completed. What is Xandr. Xandr is a “data-enabled technology platform that provides tools that help power a diverse ecosystem connecting marketers and media owners through first-party, data-led advertising solutions across it’s network.” […]
Did you forget that SEO toolset provider Ahrefs announced plans to build its own search engine in 2019? If you answered “yep,” you aren’t alone. Ahrefs has been busy in those three years since, investing $60 million of its own money into launching a new search engine, called Yep. What is Yep? Yep is a […]
“We don’t have enough content on the website. We need to publish 100 pages per month.” That is typically what I hear from the C-suite and across departments when they hire an SEO director for the first time at an enterprise company. Content has long been considered the holy grail of SEO – continually sought […]
“A small percentage of traffic” will soon see the initial testing of Google Chrome Topics API go live on July 1. The new feature will enable users to enable interest-based advertising without having to track the site a user visits. Interest-based advertising. According to recent developer documentation, “IBA can help advertisers to reach potential customers and […]
Arkady Volozh, Yandex’s CEO and executive director, resigned from his position, the company announced today. The European Union imposed sanctions on Volozh personally. Yandex has not been sanctioned by the EU, U.S., or UK. Volozh had a 45.3% voting and 8.6% economic interest in Yandex. Why we care. Yandex is generally regarded as Russia’s Google, […]
Hotels looking to book new travelers and capitalize on this summer’s travel frenzy will soon discover a much easier way to manage and change their rates. What’s new. Earlier this week Google announced three new features to actively open the onboarding process for hotels wanting to list their rates or provide booking links through Google. Update […]
Google has released a Search Ads Automation Guide that shares some best practices on how to use automation to reach customers. The guide is long overdue for some marketers who have an unfavorable opinion about automation in general. According to a recent Search Engine Land article, adoption of automation and recommendations is overwhelmingly positive, while satisfaction […]
Recently we introduced an algorithmic improvement that identifies documents where the title element is written in a different language or script from its content, and chooses a title that is similar to the language and script of the document.
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