Developers take note. Google Ads just announced v11 of their API. What’s new. This version includes updates to the following client codes: Campaign performance max upgrade status Added support for Smart campaigns using business profiles optimized for ads as landing pages Accepting the resource names of the Google Business Profile location Support for Manual CPA, […]
As temperatures heat up and summer officially begins across the United States, many of us are taking the opportunity to explore the great outdoors. If you have an adventure on the horizon, here are two ways you can use Google tools to stay safe and healthy during your summer activities. Check the air quality before […]
LinkedIn today announced new tools and features that should help make creators more visible, discoverable, and followable. You must have Creator Mode turned on and a public profile to access these features. Here’s what’s new. 1. Follow from the feed. Whenever someone sees your content in their feed, and you aren’t a 1st connection, LinkedIn […]
In the era of short attention spans and social media bombardment, it’s no surprise that quick, entertaining video clips perform well. After the seemingly overnight success of social media short-form video app TikTok – and all of the platforms that offer Stories, Reels or other variations of short-form, mobile-first content – YouTube has released their […]
LinkedIn today announced the creation of Business Manager. The new Business Manager is a centralized platform designed to make it easier for large companies and agencies to manage people, ad accounts and business pages. A centralized platform. Business Manager will aim to simplify how marketers keep track of their accounts by offering their Campaign Manager and […]
As artificial intelligence (AI) becomes more sophisticated, search engine optimization will have to adapt. AI can already analyze data at a rate that humans can’t, so it’s only a matter of time until it starts to dominate SEO strategies. The SEO industry is always in a state of flux. Google is constantly changing its algorithms, […]
Enterprise SEO comes with many challenges. Larger organizations often have many people working across many offices that aren’t on the same page. Even when these individuals have aligned their goals, past optimization may become problematic. It’s not uncommon for legacy systems to be in place, old micro-sites eating up resources or simply not having the […]
Love it or hate it, PPC isn’t going anywhere. At least not for a while. As PPC experts, we get to deal with everything from new platforms, added features, disappearing metrics (we’re looking at you, Facebook), angry clients, privacy issues and baffled relatives who ask “what do you do, again?” For example, doesn’t it just […]
There’s never been a better time than now for a web developer’s approach to SEO. The pace at which tools and resources, both new tools and anything familiar, innovate and open options for us also demand that we keep up. Recently, that has meant more requirements for performance optimization as Google releases algorithm updates and […]
Last week it was reported that Meta Platforms’ Facebook is in the early stages of planning a Basic Ads product. Basic Ads would be aimed at advertisers who are looking to build awareness around their brands. What are Basic Ads? With the release of iOS14 in 2020, and the option for users to opt-out to having […]
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