Search engine optimization (SEO) and content marketing often work together to help businesses grow organically. You probably know how powerful the combo is and what great results you get when using the two together. But do you ever find yourself looking for content ideas that will attract your ideal customer? The key is being strategic […]
Merchants have a new Twitter feature, called Product Drops, to help engage their followers and stay on top of new product releases. What are Product Drops. Product Drops from Twitter is a new feature that allows brands to notify their followers when they launch a new product. The feature is the first of its kind for […]
Ever feel like you’re shouting into the void with your email campaigns? You send thousands and thousands of messages; the only response you get is link clicks. It’s useful to see who’s at least somewhat paying attention, but how do you handle all those leads who clicked and didn’t convert? Join experts from Conversica and […]
Search marketing channels are experiencing a surge in revenue. Macroeconomic and hiring impacts the world over have led to companies like Google experiencing massive growth, highlighting how search has become a key channel for marketers. “It’s great for Google, but that means rising costs for us,” said Sean O’Connor, senior CSM and sales engineer at […]
Since its launch in May 2003, WordPress has become the most-used website platform globally. The WordPress platform powers almost 37% of the top 1 million trafficked websites, according to BuiltWith data. Given the low cost (you really only pay for hosting), ease of installation and use and flexibility, WordPress is ready for websites of all […]
In today’s attention economy, legacy content management solutions no longer meet the needs of content creators and their development teams. Arc XP is a cloud-based digital experience platform that helps enterprise companies, retail brands and media and entertainment organizations create and distribute content, drive digital commerce and deliver powerful experiences. Available on AWS Marketplace, Arc […]
Google has confirmed that the May 2022 core update is now finished rolling out. The update took 15 days to roll out, starting on May 25, 2022 and ending on June 9, 2022. The announcement. Google posted on Twitter this morning at 3:44am ET that the update has completed rolling out: The May 2022 core update rollout is […]
As machine learning seizes yet another opportunity to beat out human capabilities, Google Ads is officially retiring Expanded Text Ads (ETAs) on June 30. The simple days of three headlines and two descriptions will be replaced by mix-and-match opportunities of up to 15 headlines and four descriptions. Advantages to running Responsive Search Ads (RSAs) include: […]
Google announced today that it is expanding its Ads Financial Products and Services policy to Australia, Singapore and Taiwan. Last year Google announced the implementation of measures aimed at verifying the legitimacy of advertisers in the financial services industry in the UK. These measures were added to prevent financial product scams and scammers from exploiting the Google […]
Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon and YouTube? In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most effectively with different audiences. Register today for “Build an Integrated Search Strategy […]
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