Search Console is simplifying the way it classifies pages, items, and issues in reports. The goal is to help you focus on critical issues that affect your visibility in Search, and will help you better prioritize your work. This change will be rolled out to all properties gradually over the next few months.
Google changed how it is displaying errors within some of the Search Console reports to show only valid or invalid classifications, the company announced today. Instead of the coverage report showing errors, valid with warnings and valid; now the report just shows invalid or valid information. What changed. Google said the URLs or items in […]
Anyone who manages paid marketing channels knows the importance of being able to accurately report on metrics and KPIs. Typically, marketers are looking to see if their campaigns are driving traffic, conversions, and ultimately pipeline for their go-to-market team. However, today nearly 40% of the internet is made up of fake traffic, which directly impacts […]
Content optimization directly impacts ROI. The better the content for users and search engines, the more it drives results such as visibility, traffic, conversions, and loyalty. Even Ross Hudgens confirms it to be a mature content marketing strategy. That’s why we now see people adding content optimization to their budget requests. I’m not asking you […]
In the last few months, Microsoft Bing has quietly launched a new retail marketplace to compete against Google. Early adopters. Only a couple hundred US-based online sellers have been part of the early launch. There is no word yet on when the new marketplace will be rolled out to all sellers. Start Shopping vs. Buy Direct. Bing […]
Day 1 of SMX Advanced 2022 opened today with a keynote by Jaimie Clark, VP of SEO at Centerfield. It was packed full of insights around creating authoritative content that Google ranks and searchers need. The Wirecutter migration: SEO + content + rebrand Before Clark joined Centerfield, she worked at the New York Times. In […]
There’s a new Labs feature in town for Google AdSense called shopping links. What are shopping links. Shopping links are placed in your page’s main content by hyperlinking existing words. Whenever Google detects a shoppable product mention, users will be shown shopping ads for that product. Where will shopping links show. Google will only place shopping links […]
For so many reasons it can be tempting to stop doing SEO for a period of time – maybe it’s budget, maybe you’ve had a bad experience with your SEO vendor or maybe you’re not seeing the results you thought you’d see. When that happens, should you take a break from SEO? And if you […]
When it comes to topics like crawl budget, the historic rhetoric has always been that it’s a problem reserved for large websites (classified by Google as 1-million-plus webpages) and medium-sized websites with high content change frequency. In recent months, however, crawling and indexing have become more common topics on the SEO forums and in questions […]
As part of another EU antitrust investigation, Google parent Alphabet offered to let rival ad intermediaries place ads on YouTube. European Commission probe. This development is likely to pave the way for Google to settle an EU probe, opened last year, without having to pay a fine. The EU initiated this most recent probe to examine whether […]
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