Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally, Google shows a single source for a featured snippet but since 2018 Google has occasionally shown multifaceted featured snippets for some queries. Many featured snippets. Google is testing showing many featured snippets, more than one, […]
To combat digital payment fraud and online scams, Microsoft is implementing a new advertiser identity verification program. Rising threats. The pandemic has changed the way many businesses cater to consumers and transact online. Not surprisingly, this has also caused an increase in the presence of fraud and scams. To crack down on these efforts, Microsoft […]
So what comes first, the chicken or the egg? Links continue to be an important organic search ranking factor. However, Google frowns on “link building” and states that the best way to build links is to create great content. If you build it, they will come. But how will they find you if you don’t […]
Google has a compare feature in the Search Console performance report. This compare feature seems to allow you to compare by query or pages across clicks, impressions and other metrics. It turns out this is not new, it has been around for a while and I had some brain fog. I have updated the story […]
Whether you love it or hate it, PPC is a part of digital marketing that just isn’t going away any time soon. I’ve been working in PPC for over 10 years and I’ve seen it all. ETA’s, RSA’s, cost-per-touch? (looking at you, Apple), broad match modifiers (RIP), and attribution to name just a few of […]
By 2023, the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud are consuming your budget, leaving you with few genuine leads and poor advertising ROI. Learn how to verify advertising engagements and proactively block invalid traffic with ad fraud expert Adam French, who will share his insights into creating […]
JP Morgan lead analyst Samik Chatterjee thinks Apple could bring in $6 billion in revenue from mobile advertising in 2025. Market projections. According to Apple Insider, the mobile advertising market is expected to exceed $400 billion in 2024, which is about a 33% increase from the $288 billion it claimed in 2021. Privacy concerns and […]
Day 2 of SMX Advanced 2022 has kicked off and this morning’s keynote by Brad Geddes was all about leveraging automation in your ad campaigns. Geddes is a PPC expert and co-founder of Adalysis, and the author of “Advanced Google AdWords,” the most advanced book ever written about Google’s advertising program. Geddes has worked with […]
Googler Mor Schlesinger, who heads up the Climate and Crisis Response team, shares her insights. What led you to your current role? I was a serial entrepreneur, working in tech since I was 17, and was looking to create my next startup when someone at Google asked me to join the organization. I now lead […]
DuckDuckGo, the privacy-focused search engine, is now trending at below 100 million searches per day according to its public traffic statistics page. Back in January 2021, DuckDuckGo hit the 100 million searches per day milestone and then a year after that, the search engine broke 1 billion searches. Declining daily searches. But since April 2022, […]
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