Intelligent linking is a critical component in delivering personal, seamless experiences that drive higher engagement and performance across all channels. Bench Metrics, available on AWS Marketplace, solves growing gaps in attribution with predictive modeling capabilities that match important in-app events to the channels and campaigns that drove them. Using Bench Metrics links behind your marketing […]
“I see clients, again and again, having to evaluate the value of making this [SEO] change over that change at the ticket level,” said Jessica Bowman, enterprise SEO consultant and author of Executive SEO Playbook, in her presentation at SMX Advanced. While all SEO tasks are important for the success of your site, there’s a […]
LinkedIn has finally added one of the most requested features. The Funny emoji started rolling out to LinkedIn users at some point in the last couple of hours. What it looks like. It is a blue laughing face. Here’s what the new reaction looks like: Why LinkedIn is adding it. Because LinkedIn users have been […]
Spotify has partnered with Integral Ad Science (IAS) to create a brand safety framework for podcasts. The technology will be the first of it’s kind across a digital landscape where safety precautions currently exist for video, but not audio. The technology uses episode-level transcription technology to help advertisers exclude topics that don’t align with their […]
Pinterest has launched a new ad format – Idea ads – and a new partnership tool allowing creators to tag brand partners in their content. Idea ads. The new Idea ads follow a similar format to Idea pins, which were launched last year. Similarly, Idea ads are an immersive, multi-page format designed for advertisers “to showcase ideas […]
Google Ads has been changing the definition and functionality of audiences, releasing a series of updates and emails that have seemed both cryptic and confusing. Whether it’s due to data ownership, privacy, attribution, or new campaign types, Google Ads audiences have gotten a facelift. The term ‘audience’ has been promoted Google recently announced some significant […]
“E-A-T – expertise, authoritativeness, and trustworthiness – has become a buzzword,” said Dr. Marie Haynes, CEO of Marie Haynes Consulting Inc., in her presentation at SMX Advanced. “E-A-T is Google’s attempt to figure out which businesses and individuals are authentic.” Despite working in search marketing for many years, Haynes noted she only recently thought about […]
Entry-level in the SEO world can mean many things. It may mean that candidates have little to no experience. Or it may require a handful of SEO work years under their belt. The majority of SEO jobs (64%) don’t require a college degree, according to Backlinko’s SEO Jobs Report. But most require two to five […]
COVID-19 has transformed the way we live, work and interact with each other. Over the course of the pandemic, finding timely, reliable and locally relevant information has been critically important, and people have often turned to Google first to make sense of the new environment. Ever since Search interest in coronavirus hit an all-time high […]
Managing a large international brand is hard work. Especially when that brand is multi-channel (sold direct and through retailers, online and through individual branded stores). I was thinking about these challenges recently and wanted to choose a brand and deep dive into how they handle their search campaigns. The marketing demands of these brands can […]
Recent Comments