A couple of years ago, my partner and I moved to Kentucky, not knowing anyone in the state. Before moving, I extensively researched local websites and online magazines, trying to understand the neighborhoods and get a sense of the community. Somewhere along the way I found Lussi Brown Coffee Bar, a local business run by […]
I have a gift: an innate ability to find weird stuff in SEO. As an SEO professional, this ability can be both a blessing and a curse. A blessing, because I can typically figure out what makes one website rank above another. A curse, because I would spend many hours, including many late nights, studying […]
Microsoft Ads is now offering Cash back promotions to drive more sales and conversions for online retailers. How it works. The new feature is a Microsoft-run cash back program for the US on product ads. The goal of the program, Microsoft says “is to drive incremental sales and return on ad spend (ROAS) growth for advertisers […]
Google has launched the new version of Google News today on its 20th year anniversary of Google News. The new design, which we caught Google testing a month ago, brings forward Top stories, Local news and personalized picks to the forefront of the Google News home page, Google said. Local news. You can now find […]
Meta has just announced a settlement with the US Department of Housing and Urban Development (HUD) that will change the way they deliver housing ads to people in the US. The new method is called the “variance reduction system” and is designed to make sure the audience that sees the housing ads more accurately reflects […]
Meta CEO Mark Zuckerberg announced today they’re launching new ways for creators to make money on Facebook and Instagram. The updates and tools “will help creators build for the metaverse” Zuckerberg says. There are six new updates that Zuckerberg shared in a Facebook thread. More money for creators No revenue sharing on events, subscriptions, badges, […]
In late April, John Mueller of Google announced a change in the format of the Google SEO office hours segment. Historically, Mueller would answer Google search and SEO questions from site owners, webmasters, SEOs and others live to help these people through some challenging SEO-related help. Now, Mueller is asking you to submit questions beforehand […]
Last week Twitter user Len received an email from Google Ads notifying him that starting on June 30, some of his client’s accounts will need five reviews before being allowed to run a Local Service Ad (LSA). The current requirement is one review. What Google says. Google Ads Liaison Ginny Marvin responded back to Len stating that […]
Last week Twitter users Chris Ridley and Christopher Bell spotted a bug in the date comparison reporting tool in the Performance max Product Listing tab in Google Ads. The tool allows you to select “compare,” but doesn’t actually show you the information. Google’s response. Google Liaison Ginny Marvin responded that she had flagged the issue to […]
Google updated the product rich results support page to add details around how these rich results can be used for product variants where each product variant has a distinct URL. For example, if you have a product page that has a shirt in both blue, green, red, yellow – that page may be illegible to […]
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