Twitter announced yesterday they were launching Branded Likes. Branded Likes are custom Like animations for tweets that brands can create through the ads manager. What are Branded Likes. Branded Likes are Like buttons stylized for specific tweets. You can see an example here promoting the ‘Scream’ movie. A costly addition. Branded Likes were featured during the Super Bowl with brands […]
Google has updated its help document on Googlebot to specify that Googlebot will crawl up to the first 15MB of the page and then stop. So if you want to ensure that Google ranks your page appropriately, make sure Googlebot can crawl and index that part of the page within the first 15MB. What is […]
Twitter has just launched Campaign Planner, a forecasting tool designed to help advertisers estimate campaign results before launching. What does Campaign Planner do. The new Campaign Planner helps advertisers: Forecast reach, impressions, average frequency, and CPM for a specific audience, duration, frequency setting, and placement Budget for auction-based campaigns Start and save draft campaigns directly from […]
Google and Comcast Corp.’s NBCUniversal are competing to help Netflix create an ad-supported tier of it’s streaming service. Subscriber numbers falling. In April Netflix announced that it had lost about 200,000 subscribers, which is the first time the streaming platform had lost any subscribers in over 10 years. Netflix reports that its user base is growing, however. One […]
After nearly a decade of using Universal Analytics for website traffic analysis, you probably have a pretty good idea of where you need to go to get the data you need. Maybe you’d even consider yourself a GA reporting master. Want to know how much traffic came from organic search? No problem. You can pull […]
There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant impact on how your advertising engages them. Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors […]
Marketing agencies recognize the need to be at the top of their data game to provide the best return for clients. That’s why it takes two to tango. If you don’t have clients’ buy-in for embracing a data-driven approach toward their marketing efforts, untapped potential and money gets left on the table. These are the […]
Twitter is testing a new feature that would eliminate the constraints of its 280-character tweet limit and allow users to publish long-form tweets. Twitter confirmed the test via a tweet. Introducing: Notes We’re testing a way to write longer on Twitter. pic.twitter.com/SnrS4Q6toX — Twitter Write (@TwitterWrite) June 22, 2022 When this will become available to […]
Meta has unveiled a new community feedback policy in the U.S. It targets fake reviews that appear on its Ratings and Review or Question and Answers features on Marketplace and Shops. Why Meta created the policy. Meta said it wants reviews to be based on real purchase experiences from real customers and “to keep irrelevant, […]
Google has announced it has added a new attribute to Google Business Profiles for LGBTQ+ owned businesses. This new attribute can be added within your verified Google Business Profile and it makes it easier to find LGBTQ+ owned businesses in their own community. What the attribute looks like. Here is what the new LGBTQ+ owned […]
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