To provide more flexibility in advertisers’ goals, strategies, and conversion journeys, TikTok is introducing a flexible Attribution Manager. The new feature enables users to set custom attribution windows on the TikTok Ads Manager. Why the change. TikTok realizes that every advertiser is different in regard to the actions their target market takes after clicking an ad. […]
At this year’s SMX Advanced Julie Bacchini, President of Neptune Moon, moderated a roundtable discussion with three other experts on the topic of the recent Google Marketing Live 2022. Included in the panel were: Cory Henke, CEO / Founder of Variable Media Jyll Saskin Gales, Marketing Consultant at Jyll.ca Michael Henderson, VP Performance Marketing of […]
A new group – Agencies for Reproductive Rights (ARR) – has been formed by more than 30 search organizations. The group’s purpose. It is to provide abortion travel benefits for team members following the Supreme Court overturning Roe v. Wade. According to the ARR’s website: “Each agency … has agreed to cover travel expenses for […]
“Not all Google updates are equal,” said Glenn Gabe, SEO consultant at G-Squared Interactive, in his presentation at SMX Advanced. “Google pushes thousands of changes per year, but some are small and some are large.” Whenever a new Google algorithm update is announced, SEOs often spend a lot of money, time, and resources optimizing their sites. […]
When you have a productive team, you’ll have happier clients. And happy clients equate to sustainable business growth, which keeps your team employed and equally happy. The problem is many marketing leaders were trained in archaic productivity techniques, such as meeting madness that can quickly drain the creative air out of the room, or non-stop […]
The presence of knowledge panels has been increasing in Google’s SERPs for years. As a result, the classic search results, also known as “10 blue links,” are getting more competition when it comes to attracting the attention of the searcher. Or should we better call it the “questioners”? Because most search queries are implicitly formulated […]
Organizations have been investing resources into improving their Core Web Vitals scores, according to new research. Enterprise SEO platform BrightEdge has compared the top rankings for 500 keywords, from this year to last, in four markets: education, B2B technology, finance and retail. Core Web Vitals, one year later. It’s been just over a year since […]
SEO is ongoing. It isn’t a one-time thing. Achieving the results you desire requires disciplined thinking and focus. If you dive into the weeds too quickly, you may find that hours or days have passed and you’ve invested time into areas that may not have any real impact in the end. While agility is key […]
Virtual reality (VR) and augmented reality (AR) will impact the future of marketing. Optimizing for the future of virtual marketing demands a name, which I am calling virtual environment optimization (VEO). Today, we’re already starting to see the building blocks – and optimization potential – for this new technological world with the metaverse. What is […]
Following discussions with the Commission and network of national consumer protection (CPC) authorities, TikTok has agreed to implement regulations around promoting alcohol, cigarettes, and ‘get rich quick’ schemes. They will also allow users to report undisclosed branded content and flag ads that trick children into making purchases. New labels for paid ads. The policy will […]
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