Causes of friction between SEO and PPC often occur because we tend to use different sources of truth for each channel and build silos of communication between teams. The main core areas of friction? Usually: Reporting Landing pages Budget Here are five ways you can get your PPC and SEO campaigns working together. Tip 1: […]
As digital marketers face a rapidly growing market and higher competition, the structure and effectiveness of paid advertising campaigns become more complex. Optimization, visibility and improving processes matter now more than ever. But, it can be easy to lose visibility over what needs to be done and how those campaigns perform. This can lead to […]
Web analytics company SimilarWeb acquired rank tracking and monitoring tool Rank Ranger last month. Terms of the deal, announced on May 16, were not revealed. I recently had a chance to conduct a Q&A with SimilarWeb VP, GM Digital Marketing Solutions Baruch Toledano, as well as Rank Ranger CEO and founder Shay Harel. Toledano and […]
1 out of 4 people in the U.S. lives with some type of disability. Because consumers are online now more than in previous years, your clients’ websites must be accessible to everyone. It’s not merely a matter of being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG). It’s also […]
Facebook is testing a new sidebar that helps users find groups quicker and easier. The sidebar lists your groups and their latest activity like posts or chats. You can also pin your favorite groups so you can access them quicker, and even create your own. The case for groups. Facebook groups aren’t new. Groups are used […]
Yoast SEO, one of the more popular SEO plugins for WordPress, has finally adopted IndexNow, the Microsoft backed protocol to submit content to search engines. This is available in the premium version of Yoast SEO version 19.2, the company announced. What is IndexNow. IndexNow provides a method for websites owners to instantly inform search engines […]
Leveraging smart bidding allows advertisers to take advantage of real-time or auction bids. Generally, there is a wide range of information helping the algorithms operate efficiently, such as time of day, past search history, location, ad budget, and more. Most advertisers are aware of the disadvantages of automated bidding, such as the loss of control […]
Page speed quick wins you can implement and how to identify and test them using DevTools Before we jump in, we want to share a useful tutorial for how to use DevTools which covers the fundamentals for inspecting and analyzing web pages. This will be extremely useful as we progress through these page speed issues. […]
We’re addressing some questions we’ve received the past few days in response to our documentation update about Googlebot handling up to 15 MB of data on request.
Change is coming. The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. You need to be ready. There is no better time than now to start rebuilding your PPC measurement framework. What makes the new measurement ‘privacy-safe’ Historically, PPC advertisers have relied on third-party […]
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