Sometimes the best SEO tools are free. Look no further than Google Sheets. While it’s not great at plotting ranking data (inverting the y-axis is always ugly), there are numerous ways to use Google Sheets for SEO. Here are 11 of the formulas and tips I find myself using for SEO on an almost daily […]
Ready to learn a quick-and-easy way to get traffic predictions for any amount of time in the future? Seriously. This article will show you how you can: Predict traffic changes, and maybe even let your boss know when periods of stagnation or negative growth are to be expected. What to expect during times of increased […]
While marketers have overcome many challenges in recent years, sadly, the second half of 2022 is poised to be very different from the first. Unprecedented macroeconomic factors such as high inflation, food and energy costs and the war in Ukraine are impacting our business. Hiring is starting to slow down, and the pressure is on. […]
Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels? Work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your customers the unique experiences they crave. Register today for “Use Data to Create Next-Level Customer […]
A lawsuit filed by 1-800 Contacts against online retailer Warby Parker has been dismissed by a federal judge. At issue was Warby Parker’s use of 1-800 Contacts’ branded keywords to redirect searchers to the Warby Parker online store, thereby “confusing” potential customers. The decision. Kevin Castel, senior judge of the U.S. District Court for the […]
US Federal Communications Commissioner Brendan Carr is requesting that Apple and Google ban TikTok from their app stores. The request is due to the social media apps “pattern of surreptitious data practices.” TikTok is not just another video app.That’s the sheep’s clothing. It harvests swaths of sensitive data that new reports show are being accessed […]
The Google Maps Platform has added a bunch of new features for businesses to add deeper integration with its Google Maps Platform APIs to help those businesses streamline some of their integrations with Google Maps. These include the ability to embed Reserve with Google on your site, a new embed a store location tool, a […]
A brief history of NLP Natural Language Processing (NLP) has been around since the end of World War II, some 75 years ago. Back then, with the advent of basic computing machines, researchers across the world started playing with the idea of a machine that could translate language automatically. The field of NLP was born.Back […]
While Google’s newest campaign type, Performance Max (PMax), is devoid of keyword data, some new information may help advertisers better steer their efforts with the product. PMax campaigns are unique to all other campaign types as no keywords are required and no keyword data is delivered to advertisers. The closest existing campaign type is the […]
After your technical, content and outreach strategies are in place, you should be well on your way to digital marketing success. At this stage, you should have optimized your website for a strong page experience, created lots of entity-driven content, and gained inbound links providing you with rankings and traffic. Now, you’ll need to empower […]
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