While popular in Asia, TikTok has abandoned its plans to bring shopping into the US after its failed launch in the UK. The company had also planned to expand into mainland Europe, but those plans have also been scrapped.  What happened in the UK. Several team members in the UK working on the launch were either […]
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Search marketing is generally seen as a core tactic within digital marketing programs. Capturing the intent of users actively searching your products or solutions is a no-brainer, right? What seems like a simple question, can often be complicated. Whether it’s due to budget-constrained environments or the brand having a stellar SEO team, I’ve fielded the […]
Your search bar is your secret weapon. How can you help improve the site search experience when someone has landed on your site? What can you do to ensure that you’re meeting their needs while on your site? Once you segment the types of visitors on your site – informational, search intentional, navigational and transactional […]
If you’ve been running Google Ads for any amount of time, you’re probably aware that there’s generally a competitive aspect to any campaign that makes you want to monitor your vanity metrics around where you rank. In one of my former jobs, a senior leader would walk by every day and ask who ranked number […]
Twitter patents and other publications reveal likely aspects of how tweets become promoted in the timeline feeds of users. Some of Twitter’s timeline ranking factors are very surprising, and adjusting your approach to Tweeting may help you to gain greater visibility of your Tweets. Based upon a number of key patents and other sources, I […]
Marketers are increasingly turning to automation to unlock new growth opportunities. Automated ads are quick, easy and simple to use. However, in a world of smart and automated strategies, optimizing advertising campaigns that outperform the competition can be challenging. Can marketers influence a smart or automated strategy? The answer may surprise you. A “secret” or […]
Google has updated its rich results content guidelines to align better with the overall Google merchant guidelines thus disallowing rich results for products that are widely prohibited or regulated, or that can facilitate serious harm to self or others. These include, but are not limited to, weapons, recreational drugs, tobacco & vaping products and gambling-related […]
You’ve likely heard by now that Google is updating Google Analytics from Universal Analytics (also known as GA3 or UA) to a new, upgraded version, Google Analytics 4 (GA4). The migration for many of us from GA2 (Classic Analytics) to GA3 (Universal Analytics) was relatively painless 10 years ago. This migration isn’t quite as simple. […]
Google has updated its JavaScript SEO help document to add technical details on how to inject canonical link tags using JavaScript. Google added a new section titled “properly inject rel=”canonical” link tag.” What is new. Here is the new section where Google recommends not to implement your canonical tags using JavaScript, but if you must, […]
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