To help advertisers ensure their Performance Max campaigns are set up correctly, Google has launched diagnostic insights. The insights are aimed to help ensure there are no delays or issues causing low engagement or disapproved ads. Visibility into potential issues. When a new Performance Max campaign is launched, the diagnostic insights view can automatically identify issues […]
Google has added support for sites using Google Analytics 4 to show data in Google Search Console Insights. Previously, if you only set up GA4 for your site, Search Console Insights would show you almost no information but now that has changed. The announcement. Google announced this on Twitter saying “Have a GA4 property but […]
In marketing, content creation is mandatory. But what if you’re a lean team and can’t afford to spend time developing tons of content? B2B content Marketers Spend 82% of their time creating content, according to a Casted study. In addition, 72% of marketers say content marketing increases engagement and the number of leads. Ghostwriting services are […]
On July 10, Microsoft will launch Merchant Promotions. The new feature will allow advertisers to promote products directly from the Microsoft Shopping Campaigns inventory with special offer tags. The tags will appear at the bottom of the product listing and will display a “special offer” link. How it works. Microsoft will use crawled data gathered directly […]
Starting July 10 Microsoft will enable automatic updates for shopping campaigns. How it works. Microsoft Merchant Center will crawl advertisers’ websites, gathering price and availability data for the products offered. If a price change or availability issue is detected such as if an item is out of stock, the product information will be updated in your […]
More data, analytics, tools and tech means more opportunities for data breaches and financial modeling through digital marketing.  On August 4th, Ignite Visibility is kicking off a new free event for marketers and entrepreneurs: Cybersecurity, Financials, and Digital Marketing. Ignite’s CEO John Lincoln will join RG Alliance’s Ryan Saathoff and The Computer Admin President Kevin […]
People who are researching a product or service are looking for practical – sometimes even boring – information to help them in their buying decision. The more expensive the item is in relation to the customer’s comfort zone, the more research they do and the more information they want before they pull the trigger. The […]
While popular in Asia, TikTok has abandoned its plans to bring shopping into the US after its failed launch in the UK. The company had also planned to expand into mainland Europe, but those plans have also been scrapped.  What happened in the UK. Several team members in the UK working on the launch were either […]
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Search marketing is generally seen as a core tactic within digital marketing programs. Capturing the intent of users actively searching your products or solutions is a no-brainer, right? What seems like a simple question, can often be complicated. Whether it’s due to budget-constrained environments or the brand having a stellar SEO team, I’ve fielded the […]
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