Justifications are snippets of text that Google shows in the local pack to help users “justify” why the business is showing up for their search query. There are a variety of types of justifications. The type you see highlighted in the local pack varies based on a user’s search query. This guide will help you […]
Should the larger focus of your SEO efforts go toward creating new content or updating existing content? In my opinion, you should dedicate about half of your SEO efforts to updating old content, and the other half to creating new content. Here’s why. Webpages build value over time The content on your website can remain […]
When being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), it’s important to remember that web accessibility can enhance search engine optimization. Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients. Register today for […]
For Performance Max campaigns with a Google Merchant Center feed, you’ll now see advanced location options for targeting and exclusions. Twitter user Kasim Aslam first noticed the new feature yesterday. A gift from the Google Gods!! Y’all, this is a big, big deal. I’m hopeful it’ll help crack down on all of the junk traffic […]
Yesterday Google released Ads Editor version 2.1, as seen here by Twitter user Boris Beceric. Google Ads Editor just got a major upgrade. #PPCChat #GoogleAds pic.twitter.com/t1X6YIe2WA — Boris Beceric (@BorisBeceric) July 7, 2022 Google confirmed the update and linked their help doc which you can review here. Whats new. The update includes: Table header recommendations […]
This week Google is starting to allow mail-order abortion providers to apply for the “provides abortion” label for their ads. Telemedicine providers who mail FDA-approved medications to people looking for at-home abortions previously weren’t allowed to label themselves as abortion providers. But in the aftermath of the Supreme Court overturn of Roe v. Wade, Google […]
Google now supports auto-tagging within Google Merchant Center for all free listings and free local listings experiences across Google Search and properties. Previously, when Google announced support for auto-tagging on free listings earlier this year, it was just for the Google Shopping tab. The announcement. Google posted this announcement over here saying “You can now […]
Deliver higher quality and more comprehensive customer data to AWS in real-time to drive better insights and engagements with Cordial. Cordial’s cross-channel messaging and data platform is designed for agile marketing teams to send personal, relevant, and intelligent messages across any channel. Activate unlimited amounts of customer data up-to-the-second and connect with complex business data, […]
Lots of people are fascinated by dinosaurs. But being a dinosaur brand doesn’t make you fascinating. In fact, it’s the quickest way to lose credibility in the eyes of your customer. How do brands become dinosaurs? No brand ever thinks they are stuck-in-their-ways or will become obsolete. Yet, many companies behave in ways that unintentionally […]
It’s no surprise that the last couple of years have been hard on workers around the world. In the US alone, the “quit rate” reached a 20-year high and came to be known as the Great Resignation. Earlier this year we reported another anomaly dubbed the “Great Reshuffle” that saw 618,000 marketers leave their jobs in 2021. A […]
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