Three data providers have confirmed with Search Engine Land that the people also ask feature is a lot less likely to show in the desktop Google Search results today, compared to previous weeks. RankRanger, Semrush and seoClarity all confirmed a significant drop for the people also ask box last week in Google Search. People also […]
A recent study from Patrick Stox, Ahref’s product advisor, showed that nearly half of all clicks reported in Google Search Console had hidden or anonymized queries. When looking at some individual sites, we saw some sites only had 15% of queries reported in Google Search Console, but on average, the Ahrefs study showed Google hid […]
In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers? Each trinket was accompanied by a compelling story written in the item’s eBay description. The fact is, stories sell — whether you’re explaining s a product or, in your case, a data […]
As search engines evolve to understand language in a more sophisticated way, relationships are becoming ever more important in SEO. Semantic search is here to stay so it’s time to pay attention to connections and associations to take your SEO content to a new level. Using entities in your content can help you produce higher-quality […]
Facebook’s App campaigns are a great way to promote and increase installs for your application across both Android and iOS. You can promote your app by launching campaigns designed to drive more installs or you can optimize for custom in-app events, delivering ads to people more likely to specific actions within the app, such as […]
This week Pinterest introduced four new merchant features to help retailers promote their stores. Product Tagging on Pins Video in Catalog Shop Tab on Business Profiles The API for Shopping Product Tagging on Pins. Product Tagging allows merchants to make their pins shoppable, so shoppers can click and purchase seamlessly within the app. In early tests, […]
Twitter is testing a new feature, called CoTweets, that lets any two users collaborate and expand their reach beyond their own followers. It is a limited test, available to select accounts in the U.S., Canada and Korea. Share a Tweet, share the cred. Now testing CoTweets, a new way to Tweet together. pic.twitter.com/q0gHSCXnhv — Twitter […]
In their latest efforts to fend off a lawsuit from the US Department of Justice, Google is offering to split the part of the business that auctions and places ads on websites and apps into a separate company under the Alphabet umbrella. No word from the DOJ. While the Justice Department spokesperson isn’t commenting at this […]
Justifications are snippets of text that Google shows in the local pack to help users “justify” why the business is showing up for their search query. There are a variety of types of justifications. The type you see highlighted in the local pack varies based on a user’s search query. This guide will help you […]
Should the larger focus of your SEO efforts go toward creating new content or updating existing content? In my opinion, you should dedicate about half of your SEO efforts to updating old content, and the other half to creating new content. Here’s why. Webpages build value over time The content on your website can remain […]
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