Google Analytics 4 is introducing three new metrics to the platform this week. The metrics will be available to view across explorations, segments, audience, reports, and the Google Analytics data API. The new metrics added are: Bounce rate UTM term and UTM ad content Conversion rate 1. Bounce rate Bounce rate is the percentage of […]
Over the past few years, match types have changed, smart bidding has become a little more intelligent and new campaign types have been introduced. These changes once again have advertisers reconsidering their account structures. How are search marketers evaluating account structure and organizing campaigns in light of all these changes – and why? We found […]
As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. We’ll highlight case studies of clients who’ve already reaped the benefit of sharpening their paid search strategy […]
Google Performance Max campaign users will soon notice four new features in their accounts. What’s new. The four new Performance Max campaign features are: Seasonality adjustments are intended to allow advertisers to adjust the bid strategy based on anticipated changes in conversion rates for events such as holiday sales. Because Smart Bidding already exists for predicted seasonal […]
TikTok recognizes that not all of the content on its platform will resonate with all viewers. The Inventory Filter provides brands with options to show or not show their content near brands or videos that aren’t similar in nature. The solution is embedded in the TikTok Ads Manager and empowers advertisers with the options to […]
To help you understand the performance of your videos on Google, and identify possible areas of improvement, Search Console is launching a new report called Video indexing. We will roll out this change gradually over the next few months, so you might not see this new report for now.
Frederick Vallaeys spent 10 years working at Google and was instrumental in helping build features like conversion tracking and analytics. For the last 10 years, he’s been running his current company Optmyzr, which is a PPC management software that helps advertisers optimize their campaigns. In his session at this year’s SMX Advanced, Vallaeys goes into […]
Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels? Work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your customers the unique experiences they crave. Register today for “Use Data to Create Next-Level Customer […]
A couple of months ago Google teased a new video indexing report in Google Search Console, that new report is now rolling out, the search company announced. The Video indexing report is rolling out “gradually over the next few months, so you might not see any changes for now,” the company added. What is the […]
Google recently announced that web data reporting will be supported within the Ad Manager publisher networks. What this means. Now when you link a Google Analytics 4 property to your Google ads account, data from that property is available to view in your Ad Manager reports.  What metrics are measured. Ad traffic from Google ads will show the following […]
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