There are numerous ways to measure paid search and its contributions across channels. Your PPC strategies can guide specific user behaviors, and in turn, change how you measure attribution and cross-channel lift within your marketing mix. In this session at SMX Advanced 2022, Alyssa Altman and Andy Orlando discuss the role of paid search in […]
GA4 Rollout Timeline Universal Analytics will be turned off on 1 July 2023. If you do not have GA4 set up before the end of June this year, you will begin to lose visibility of seasonality.Here are some key timeline dates for the coming year to help you get up and running with GA4 and […]
A full schema audit aims to ensure that your website has the most comprehensive schema types and corresponding attributes in place for your niche. Schema markup is a vital tool for search engine optimization. Structured data: Makes it easier for search engines to understand your content and index it properly. Can improve the appearance of […]
Microsoft announced today that they had been selected as the new partner to help bring an ad-supported subscription plan to Netflix. Beating Google and NBC. Last month we reported that NBCUniversal and Google had been the frontrunners, so the announcement is quite a surprise that Microsoft had been chosen. “Unlike the top three ad sellers […]
Analytics has always been a challenge for marketers. Data can be confusing, overwhelming and, difficult for the ordinary human to understand and decipher. In many cases, marketers don’t even report back their clients’ analytics and performance metrics because they’re just not sure where to start — partly because of information overload and difficult-to-understand data. To […]
Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act. The art of delivering a “moment” – when a person interacts with a brand to get what they want immediately and in context – […]
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The Google My Business mobile app for iOS and Android no longer allows you to manage your business profile, communicate with customers or see insights. Now when you try to access it, the app says “the Google My Business app is no longer available.” Screenshot. Here is a screenshot I took of the app screen […]
Google Analytics 4 is introducing three new metrics to the platform this week. The metrics will be available to view across explorations, segments, audience, reports, and the Google Analytics data API. The new metrics added are: Bounce rate UTM term and UTM ad content Conversion rate 1. Bounce rate Bounce rate is the percentage of […]
Over the past few years, match types have changed, smart bidding has become a little more intelligent and new campaign types have been introduced. These changes once again have advertisers reconsidering their account structures. How are search marketers evaluating account structure and organizing campaigns in light of all these changes – and why? We found […]
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