Next month the Google Ads Political Content Policy will be updated and advertisers will be required to further clarify the “Paid for by” disclosure directly in the ad. New requirements. Google has outlined the requirements for both visual and audio ads as follows: In visual formats such as text and banner ads, Google requires the disclosure to be […]
You’ve landed a new client and you’re digging into the website. One look tells you this is not going to be easy. Sure, you could do some SEO activities to make the client happy. But there’s bigger fish to fry. The information is out of date, it’s not well written and the formatting is hard […]
Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This article will discuss 12 different types of micro intents that will help you better understand what types of content you should be […]
On Twitter, Yael Consulting founder Lior Krolewicz noticed a strange issue where Google isn’t reporting the correct ad spend. We checked the Google Ads status dashboard and it looks like this is a known issue. #GoogleAds not showing spend since this morning We thought it was CC issue, but now seeing traffic on the site@googleanalytics […]
Of all the tactics for driving traffic on the web, search engine optimization (SEO) is among the most powerful. According to a BrightEdge study, 53% of a website’s traffic can typically be attributed to organic search. For e-commerce companies, SEO is even more important, with search generating 65% of website traffic and 67% of website […]
Google has confirmed that it is having indexing issues indexing new content and displaying that content in Google Search and on Google News. The issue started sometime before 7 am ET today, as I first reported prior to Google’s confirmation on the Search Engine Roundtable. Google’s confirmation. Google confirmed this on Twitter saying “There’s an […]
Instagram is continuing to test its Subscription option and has just added three new features for users in the beta group. Earlier this year. Meta began testing Instagram Subscriptionsin January with a small group of influencers. Today the same features are available to “tens of thousands” of creators in the US. Three new features. The […]
Google’s quality threshold – and how it relates to indexing – has become a more well-known and widely talked about topic over the past year. Several elements contribute to the value proposition of an individual page and domain. But one key concept that Google covers in their Quality Rater Guidelines is “beneficial purpose.” (I cover how […]
Starting July 1st, Google is set to begin migrating Google Shopping campaigns to Google Performance Max campaigns. To prepare, join us to learn how Performance Max will change the way you advertise online and get the strategies you need for building optimal campaigns. Register today for “Google Performance Max: Strategies for building optimal campaigns,” presented […]
Google has announced a new way to create ads. The Ads Creative Studio was officially launched after a beta last year and is now available globally. Ad customization is possible. In the ACS, advertisers or creators can create multiple versions of a single display or video ad. The ads can be customized for different audiences, locations, […]
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