Seventy-four percent of marketers plan to spend at least a quarter of their social media budgets on content creator partnerships over the next 3-6 months, according to a new report. Why marketers are on board. There are about 50 million people that identify as creators and the opportunities for them to monetize their content and […]
Google will soon begin testing new AR prototypes in public settings warn or used by Googlers and trusted testers starting next month, the company announced. The applications for use include navigation, translation, transcription, and visual search. AR prototypes. Google explained that these AR prototypes will “include in-lens displays, microphones, and cameras.” Google said there will […]
Just a friendly reminder that as of June 30, creating new or editing existing ETAs is no longer a possibility. You can review the announcement from Google here. PPCGreg brought up an issue to Google Ads liaison Ginny Marvin on Twitter yesterday about not being able to fix a “Destination not working” on an ETA […]
Starting next week YouTube viewers will see a new shopping destination in the explore tab. The tab will feature shoppable relevant content from the creators in the US, Brazil, and India. YouTube Studio’s Shopping. YouTube has also introduced new tools within YouTube Studio’s Shopping tab so creators can manage how their products are tagged and […]
Google’s various ad platforms are suffering yet another reporting outage with serious delays to the Google Ads console, Google AdSense reporting, Google Analytics dashboards, and other platforms are impacted as well. Confirmed. Google has confirmed the issues this morning, which we believe started at around 3 am ET on Tuesday, July 19th, based on the […]
Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. While the push for privacy is forcing companies to rethink how they collect and utilize data to orchestrate customer experiences, it’s also opening up new opportunities to differentiate their brand […]
This article aims to adhere to social model language while some of the contributors have chosen to identify differently. Conversations about accessibility within the SEO community have increased in recent years. Several experts and disability advocates have been speaking about accessibility for years, but the importance of digital accessibility was significantly amplified during the COVID-19 […]
Want to cause outrage in SEO? Change one word. Especially if that one word is a recommendation in the form of an SEO tool company. At issue. Brian Dean of Backlinko – and his integrity – is under attack for altering references (and links) from Ahrefs to Semrush. As recently as May 16, the most […]
Restaurants around the U.S. are under attack from negative reviews. The New York Times covered the newest scam, where people are leaving 1-star reviews for restaurants and then emailing saying that they have to send them a gift card before they’ll remove the reviews. Google’s response: “We’ve recently become aware of a scam targeting businesses […]
Mark Zuckerberg announced today that you can now buy products from small businesses and track those orders in Instagram chat. How does it work. You simply send a message to a qualified business you’re interested in buying from. The business initiates a payment link, where you’ll be able to purchase, track the order, and ask […]
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