As Reels gain in popularity, Instagram is taking it upon itself to move any video you post under 15 minutes (if your account is public) into the Reels category. When you go to post a video to your profile, Instagram will show this alert. Discovery. When your Reels are posted to a public profile, they […]
A study conducted by Marketing Brew and an API called Pushshift resulted in some pretty odd findings regarding which subreddits allowed ads and which ones didn’t. The findings. The results are based on the API pulling data from the top 2,500 most popular subreddits. They show that despite spending the last decade trying to address […]
Creators on TikTok, disappointed about how much they’re being paid from its Creator Fund, are leaving the platform claiming mental health blows and burnout. A pattern of unhappy creators. There have been several creators that have criticized TikTok for low payouts since the platform pledged to pay out a total of $1 billion over a […]
Meta CEO Mark Zuckerberg has announced two significant changes to the Facebook app that will make it feel like a hybrid of TikTok and “Facebook classic.” What’s new: Users will start seeing these changes starting today: The Home tab will include more content recommendations, with an expected greater emphasis on Reels and Stories. A new Feeds […]
Organic marketing is a crucial and growing part of any organization’s digital toolkit. Unlike other forms of digital marketing, organic is earned, not paid. It doesn’t require paying to get in front of potential customers. SEO is all about answering peoples’ questions and providing value. In this report, you’ll learn about the state of organic […]
The creation of LinkedIn Business Manager was announced in June and finally rolled out yesterday for public beta. How it works. The new business manager dashboard allows advertisers who manage multiple ad accounts to grant access to ad accounts and pages, create and edit campaigns, manage pages, and create reports. Matched Audiences. Matched audiences allow […]
Google has begun to roll out automatic updates converting Smart Shopping campaigns into Performance Max. The details. For most advertisers, the updates will finish in September. Google will send a notification about 2-3 weeks before the updates take effect and provide a specific date when your campaigns will be converted. But some Smart Shopping campaigns […]
Google seems to have restored the people also ask search feature to normal levels of saturation. Earlier this month, Google reduced the number of times a people also ask box would show up in Google Search by about 30 percentage points. As of this morning, the people also ask search box is now showing up […]
When an economic downturn strikes, what’s the first thing you do? Eliminate wasteful spending. As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies who didn’t cut their marketing spend during a recession actually bounced back more strongly than those who […]
Defining a global content strategy in a post-Covid climate We know that a typical content strategy looks at achieving your business objectives and KPIs through diverse formats and topics at every stage of the funnel. A global content strategy sets out to accomplish the same thing whilst uncovering specific trends and nuances for every target […]
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