Everyones favorite new tool Google Analytics 4 is now showing performance data from Performance Max and Smart Shopping campaigns. Where. To view PMax and SS campaigns, navigate to Acquisition > Traffic acquisition report, you’ll see that the data is organized by the Session default channel grouping dimension. (Click + to choose a secondary dimension.) Performance Max and Smart Shopping […]

Google has updated its Merchant Center policy to no longer automatically disapproved free listings for products that have login required and/or restricted purchase access. Google said it now will list these products as active but with the caveat that they may “have limited visibility on Google.” What changed. Google said previously, Google Merchant Center accounts […]

Google’s Privacy Sandbox initiative began with the intent to create technology to protect people’s privacy. Part of that initiative was to reduce cross-site and cross-app tracking by eliminating third-party cookies. Today it was announced that the initiative has been delayed and developers are aiming for a Q3 2023 launch. Google developers also predict that it […]

Google has begun the rollout of the fourth version of the product reviews update, a search ranking algorithm update targeted at ranking product review-related content on the web that is most helpful and useful to searchers. The first product reviews update was launched on April 8, 2021, the second was launched on December 1, 2021, the third has been released on […]

1) Builtvisible – Flexible Content Strategy Template First up is our very own template, created by Emily Clayfield, Head of Content Strategy here at Builtvisible. This flexible content strategy template is designed to help marketers create a successful content plan while also serving as a framework to highlight what you’re doing well and what you […]

Many of the same concepts that you may be used to from Universal Analytics exist in Google Analytics 4. There are, however, several new concepts to GA4. This article will detail some familiar and not-so-familiar concepts that GA4 brings to the table. If you’re new to GA4, I’d encourage you to first check out this […]

If you’ve enjoyed every SEO job you’ve had in the first 90 days, kindly remove yourself from this article for being a liar.  We good? Awesome.  Did you know that 33% of employees quit their job within the first 90 days that they’re employed.  That’s a sobering fact.  The kind that makes you want to […]

Google and Microsoft released their quarterly earnings yesterday. Both companies missed the mark and fell short in some areas, but for the most part hold steady given circumstances such as the war in Ukraine (pulling their services out of Russia), supply chain issues, economic uncertainty, and hiring freezes.  Here are some key takeaways:  Total Alphabet […]