Microsoft has just announced nine (9!) new updates on their blog. The updates include new Automotive Ads, vertical-based ads, and more. Let’s dive in. Automotive Ads The new Automotive Ads are specific ad formats that are unique to the auto industry. The new ad format will display a photo of the vehicle for sale, the […]
I primarily run Local Services Ads for personal injury law firms, and most of the problems I’m encountering are in California. While I can’t speak for every vertical or geographic region, if the problems are affecting attorneys in California, there is (or will soon be) a spam problem coming to a town near you. Below […]
Your goal is to find the best way to move SEO forward – and have it be profitable for your company or organization. Your options: Outsource your SEO. Keep your SEO in-house. The answer isn’t the same for everyone. And your choice today might not be the same a year from now. Here are six […]
MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. Join our panel to learn more about how marketers overcome their biggest challenges and the technology they adopt to drive results. Attendees will receive a copy of the report. Register today for “What Marketers […]
Whenever I visit LinkedIn lately, I almost always see an update from Sara Taher, the SEO Team Lead at Flywheel Digital. And many of her posts tend to get a lot of engagement. Her updates regularly attract hundreds of reactions, comments and shares. So what’s her secret to posting effectively on LinkedIn and being so […]
Instead of using the Google Tag Manager or global site tag code for cookie expiration or settings, you can now update them in GA4. Google announced last week that if you want to make changes to the default cookie settings, you can do so right in the GA4 property column section of your account. Read […]
FLEDGE is a Privacy Sandbox proposal for remarketing and audiences. It’s designed so that it can’t be used by third parties to track user browsing behavior across websites. Google will begin testing the API on AsSense accounts on August 28. What is FLEDGE. The API uses interest groups to enable sites to display ads they […]
Google Search Console has temporarily disabled the validate fix button on its coverage report section. There is a notice that reads “Limited functionality: We are making some minor updates in the next few days. During this period you will not be able to issue new validation requests.” What it looks like. If you try to […]
Whenever I mention deleting content in bulk to clients or colleagues, I’m usually met with some form of skepticism or doubt. This is usually wrapped up in several different positions, all of which make sense. Many times, great efforts were made to produce this content, and deleting it is a blow to the emotions. Beyond […]
You’ve optimised your homepage, products and articles – but still aren’t hitting your SEO KPIs. Why could this be happening? Chances are your site taxonomy is holding you back. What is site taxonomy? Every website has a structure that acts as the scaffolding supporting your individual content pages. It’s a question of quality. Is the […]
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