Google has updated the dynamic rendering help documentation to now say Google no longer recommends using dynamic rendering, that this is a workaround and not a long-term solution to your Google Search crawling and indexing problems with JavaScript. Truth is, Google always said this was a workaround but now with advancements in web and crawling […]
Ready to build trust with customers and market your business more effectively? Start by hiring quality content writers. Nothing can replace the utility of a good writer. It starts with trust Of Aristotle’s three modes of persuasion, his first focused on the speaker’s credibility. According to Aristotle, credibility can often decide when uncertainty persists and […]
Over the next couple of years, how search engines index content will likely change. I’ve covered this viewpoint in Why 100% indexing isn’t possible, and why that’s OK. Still, this ultimately means that we need to work smarter in competitive markets to create better value propositions and uniqueness to move above the ranking quality threshold. […]
New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your […]
Business investment in marketing these days is soaring, especially in digital marketing. In fact, for the first time in a decade, marketing growth topped 10% from February 2021 to February 2022. According to the latest CMO Survey report, marketing spending grew by 11.8% compared to the previous 12 months. And it’s projected to grow even […]
Technical SEO issues are more common than most users expect, but you do not have to hire a team of specialists to resolve them. Developers and web designers want to assure everything on their website is up and running at optimal levels. Therefore, similarly to your website’s site health, monitoring your website’s SEO is important […]
Last night at about 9:30 pm ET Google had a widespread outage with Google Search, the issue lingered through the night but restoration efforts seemed to mitigate some of the connectivity issues many have experienced. But this seemed to result in a cascade of other issues with Google Search around search quality in general. The […]
To point out the obvious: automation is everywhere in Google Ads. Google Ads automated features can make a lot of advertisers uncomfortable, and some of them should! As Google continues to push features that take control out of the advertisers’ hands like automated extensions, ad suggestions, Performance Max campaigns, and even auto-applied recommendations, it’s easy […]
SMX Next returns online November 15-16, 2022, focusing on what’s working in search now and how to prepare for 2023. Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2022. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and […]
Winning an industry award is a rewarding, cost-effective way to generate publicity, attract new business, boost team morale, and stand apart from the competition. Enter the 2022 Search Engine Land Awards now for your chance to take home the highest honor in search! The final deadline is coming up fast – submit your application by Friday, September 9 to be […]
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