In an ideal enterprise world, your CMO would plan a budget for SEO, leaving you to enjoy building your strategy without endlessly trying to prove ROI for each line item.  Like I said, ideal. But not exactly realistic.  Because CMOs are often hyperfocused on brand strategy or activation. Often, SEO is an entirely new marketing […]

Apple will be expanding ads to new areas of the iPhone and iPad, in an effort to drive revenue.  App Tracking Transparency (ATT). Last year Apple launched ATT which allowed consumers to decide whether they would allow third-party apps to track their activity across apps. The feature was said to cause billions of dollars in […]

When Google announced they were improving featured snippets using the power of MUM, some of the wording around aligning with consensus reminded me of things that are described in the search quality evaluator guidelines (a.k.a., the Quality Rater Guidelines, or QRG).  While the QRG are not an exact blueprint of Google’s algorithms, they give us […]

Google has reenabled the validate fix feature in Google Search Console while launching the new “more simplified” classifications for the coverage reports. This was expected, earlier this month Google temporarily disabled the validate fix feature in order to launch these new classification labels. Validate fix is back. Now when you go into Google Search Console […]

Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Entrusting your email marketing to a reliable and scalable platform. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew […]

7-percent of all the new URLs clicked on URLs in Bing Search in the past month were sourced from the IndexNow protocol, Fabrice Canel from Microsoft told Search Engine Land. In fact, IndexNow has grown a lot, with more than 16 million websites that are using IndexNow, they are publishing over 1.2 billion URLs per […]

Third-party cookie tracking is going away, and the SEO industry is ready and diligently preparing ambivalent and posting memes on Twitter. SEO has been dealing with the lack of cookie tracking since its existence. So does the cookie’s demise actually matter? Well, my friends, I’m here to tell you two things. The good news: this […]

Google had a data logging error that impacted the Discover performance report in Google Search Console. This occurred on July 26, 2022 and may result in a drop in the number of clicks and impressions that Google logged. This did not impact your rankings or visibility, it was just a reporting glitch. The issue. Google […]