Google has just released the newest version of the Ads API, version v11_1. What’s changed. Here are the major changes according to Google’s release notes. Assets Added AssetGroup.ad_strength to represent the overall quality of the asset group. When advertisers mutate asset groups or assets associated with the asset groups, this field is recalculated. Until the recalculation is […]
Marred by a pandemic, a war, political division, and seesawing economies, the past two-plus years have disrupted life as we know it. If all these have taught us anything in the world of SEO, it’s that even the most sound, effective strategies are subject to re-evaluation. Even in industries that aren’t directly connected to world […]
At the start of my SEO career, I wanted to do many things perfectly. I wanted to be that person who: Was in the office from 7 a.m. to 9 p.m. Went through the day super energized, motivated, tenacious and with a huge drive from their daily successes. Highly impressed her bosses and teammates. Was […]
Apple has just launched a new bulk ads editor that allows advertisers to update multiple campaigns and ad groups all at once. What does it do. The bulk ads editor allows you to make edits to settings, daily budget, max bids, audiences, and more. You can access the bulk editor from the Actions menu of […]
Luanne Marek has been working in the digital customer acquisition space for 12 years. Throughout her six years leading the media buying team at Centerfield, Marek and her team have managed about a billion in ad spend, half a dozen Fortune 100 companies, several dozen Fortune 500 companies, and many other brands in the B2B, […]
Google said there was a bug with its coverage report in Search Console where Google reported pages as being indexed, when in fact, they were not indexed by Google Search. Google said this “affected many properties” and thus, you should probably double-check your coverage reports for the sites you manage over the next few days. […]
The most common complaint I receive from audit clients and bloggers is the inability to “know which SEO advice to follow.” Unlike search engines which can rank, re-rank, or penalize information or practices that are unethical or unscrupulous in nature, the same can’t be achieved by the average blogger weeding through multiple courses, gurus or […]
International optimization is arguably the most advanced form of SEO, given its complexities, nuances and variation of application. The fundamental practices of SEO are meant to address: Technical issues to increase site crawlability. Content optimization to improve keyword usage. Acquire quality links from external sites to accumulate site equity. Most of these practices still apply […]
Brands and SEO professionals must take responsibility for the performance of the websites that they run and manage. Applying these six SEO truths will help you achieve next-level website performance, according to Bruce Clay, the founder and president of digital marketing optimization firm Bruce Clay Inc., who spoke at SMX Advanced. 1. SEO needs to […]
Senator Blumenthal (D.Conn) wrote a letter to Google CEO Sundar Pichai that stated that Google isn’t doing enough to crack down on deceptive ads, demonstrating a “troubling record of inadequate due diligence against fraud and abuse.” Blumenthal’s case against Google. Blumenthal is citing an investigation from last year claiming that Google advertisers are impersonating government […]
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