I’ve helped several brands with their online reputation management (ORM) during my digital marketing career.  Unfortunately, most of this work involved trying to help the brands recover from a crisis. Even more unfortunate was that the damage to their reputations could have been greatly mitigated with some proactive effort. What follows is a basic, three-pronged […]

Google is adding three new options for brands advertising on CTV.  Audience guarantees based on Nielsen Digital Ad Ratings (DAR). The Nielsen DAR is used to understand how many unique viewers CTV and video ad buyers reach within their core audiences and prove campaign impact across digital media platforms. Google is releasing Nielsen audience guarantees […]

We’re launching what we’re calling the “helpful content update” that’s part of a broader to ensure people see more original, helpful content written by people, for people, in search results. This post contains more about the Search ranking update and things for creators to consider.

Many of us have experienced the frustration of visiting a web page that seems like it has what we’re looking for, but doesn’t live up to our expectations. The content might not have the insights you want, or it may not even seem like it was created for, or even by, a person. We work […]

Google will be releasing another product reviews update, the August 2022 product reviews update, in the coming weeks, the search company also announced along with the helpful content update. Google said they are launching another update “in the coming weeks to make it even easier to find high-quality, original reviews.” Google said this is another […]

Google has announced a new large search algorithm update the search company named the helpful content update that targets websites that has a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first. This update will be rolling out soon and will have a meaningful impact on the […]

Google has just released the newest version of the Ads API, version v11_1.  What’s changed. Here are the major changes according to Google’s release notes. Assets Added AssetGroup.ad_strength to represent the overall quality of the asset group. When advertisers mutate asset groups or assets associated with the asset groups, this field is recalculated. Until the recalculation is […]

Marred by a pandemic, a war, political division, and seesawing economies, the past two-plus years have disrupted life as we know it.  If all these have taught us anything in the world of SEO, it’s that even the most sound, effective strategies are subject to re-evaluation.  Even in industries that aren’t directly connected to world […]