Twitter announced that they’ve launched three new and improved measurement solutions to all advertisers globally. Improved Twitter pixel The new Twitter pixel has additional functionality such as allowing advertisers to measure more actions, such as add-to-cart. Twitter has also simplified setup, troubleshooting, and the event creation process. They have also added updates to their Pixel […]
Pinterest just introduced an easier way for shoppers to check out on their platform. Hosted checkout is here. Hosted checkout is being launched first on Shopify and provides Pinterest merchants and advertisers an easier way for their shoppers to check out. The new feature should remove several steps from the current purchase process, which should […]
Microsoft has started putting ads in Outlook on iOS and Android and the response from users has been less than accepting. What’s the deal. In Outlook users have two options for organizing their inbox. You have a “focused” tab with important mail and an “other” tab with everything else. Previously Microsoft had only put the […]
The Core Web Vitals report in Google Search Console is now showing URL-level data in the example URLs. Google also has made some changes to the text in the report to make it clearer. What it looks like. Google shared a screenshot via Twitter. New issue classification. Google Search Console recently added new classifications. One […]
The new helpful content update sounds like a big deal. Google has given us a list of questions to consider to determine whether our sites are designed to help people, or rather, created to do well on search engines. If the latter is the case, you may find yourself hit with a sitewide signal that […]
The cookieless future is here (despite what Google says). If you haven’t found an identity solution, it’s time. We’re doing our part at Lotame, to ensure marketers, agencies and publishers are prepared and ready to conquer the cookieless future. With hundreds of campaigns launched across the globe, Lotame’s identity solution, Panorama ID, is proving that […]
There’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer. Earlier this month, Google introduced a new, more flexible tag built to work seamlessly with GA4 and Google’s suite of ad platforms, including Google Ads. Google might have indirectly acknowledged that advertisers have a […]
In May, Google teased a new video indexing report in Google Search Console, then in July the report started to roll out to some properties, the search company announced. Now, the report is fully live for all properties where Google can detect video on the site, the company just announced on Twitter. What is the video indexing report. […]
Google’s new helpful content update is meant to reward content that is written for humans. So how exactly does Googe define “helpful content”? In short, according to Google, helpful content: Is created for a specific audience. Features expertise. Is trustworthy and credible. Meets the want(s) or need(s) of the searcher. This is important to know […]
Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it’s launching a new commerce ad suite called Shopping Ads. They will be testing three new ad formats including Video Shopping Ads, Catalog LIsting Ads, and LIVE Shopping Ads. Video Shopping Ads Video […]
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