Google is deprecating the international targeting report in Google Search Console, the company announced. Google wrote, “The International Targeting report has been deprecated, and will be removed from Search Console soon.” The report will go away on September 22, 2022. The announcement. Here is the announcement: The International Targeting report has been deprecated, and will […]
Google has just announced the Performance Max self-upgrade tool for Smart Shopping and Local campaigns. How to self-upgrade. You can self-upgrade your Smart Shopping and Local campaigns by navigating to the notification in your ads dashboard, the Recommendations page, or the Campaign page. Preserving historical data. When your campaigns are self-upgraded, all historical campaign performance […]
As an analyst, marketer, or SEO, you probably have some go-to reports you are used to looking at in Google Analytics. You may have them bookmarked or have memorized the three or four clicks you need to get the right report from Universal Analytics. Now that it will soon become Google’s default analytics tool, let’s […]
Four years after the launch of GDPR and one year after Apple’s App Tracking Transparency release, marketers are still grappling with the reality of the privacy-first era as it turns the marketing “best practices” of the last decade on its head and exposes a level of uncertainty. In this on-demand webinar, BlueConic’s COO and President, Cory Munchbach, was joined […]
Natural language processing opened the door for semantic search on Google. SEOs need to understand the switch to entity-based search because this is the future of Google search. In this article, we’ll dive deep into natural language processing and how Google uses it to interpret search queries and content, entity mining, and more. What is […]
Learn which key technical SEO and website health metrics you should be including in your marketing KPIs — and how to demonstrate the impact of organic search and website health on your wider business goals. From website traffic and click-through rates to sales attribution models, SEO experts cover it all in this webinar. Register today […]
We’re expecting the Google helpful content update to launch this week. Does the announcement have you concerned? Aleyda Solis posted a poll on Twitter to ask SEOs. The final results: No! My content is helpful: 44.1% Unsure tbh! Let’s see: 46.6% Yes! Will prune/improve: 9.3% I’m surprised that so many people think their own content […]
Twitter announced that they’ve launched three new and improved measurement solutions to all advertisers globally. Improved Twitter pixel The new Twitter pixel has additional functionality such as allowing advertisers to measure more actions, such as add-to-cart. Twitter has also simplified setup, troubleshooting, and the event creation process. They have also added updates to their Pixel […]
Pinterest just introduced an easier way for shoppers to check out on their platform. Hosted checkout is here. Hosted checkout is being launched first on Shopify and provides Pinterest merchants and advertisers an easier way for their shoppers to check out. The new feature should remove several steps from the current purchase process, which should […]
Microsoft has started putting ads in Outlook on iOS and Android and the response from users has been less than accepting. What’s the deal. In Outlook users have two options for organizing their inbox. You have a “focused” tab with important mail and an “other” tab with everything else. Previously Microsoft had only put the […]
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