Ahead of the holiday season, Google just announced four new features for advertisers to implement in their ad campaigns and merchant feeds. Conversion value rules for store sales and store visits Product-specific insights Deals Content API Shipping & Returns Annotations Conversion value rules for store sales and store visits. Advertisers can now set store visits […]
Hiring is one of the hardest jobs you have as a manager, team builder and even coworker. I have a distinct memory of hiring my first SEO employee at Uber over five years ago. The search took months, and the pressure to fill the headcount was overwhelming (lest it be taken away). The fact of […]
Zeta Live is back on Thursday, September 29th, live streamed globally. Following a successful inaugural year, we’re going bigger and better. Join us as we explore how today’s creativity and micro-moments throughout the consumer journey are shaping disruptive macro movements across tomorrow’s digital economy and marketing ecosystem. This year’s discussions cover all of the buzziest […]
Automation has stepped in to take over many of the levers we’ve had in digital advertising. Consequently, we need to shift our attention to optimizing the things we can still control. Right now, one of the essential tools in our kit is the ability to create and fine-tune our ad creatives. Having the right creatives […]
YouTube has added a Promotions Tab to let creators promote their channels and videos without needing to go through the Google Ads Manager. The new Promotions Tab is within YouTube Studio and is a way to make buying ads easier, versus going through the traditional Google Ads Manager route. If creators have access to the […]
Google is testing two new labels in search results: Quick Read 5 Min. Read. What it looks like. The labels were shared on Twitter. Here are screenshot of both types, via @Ozaemotion and @lilyraynyc: Short content can be helpful content. For nearly a decade, skyscraper content and 10x content have been popular concepts. In short, […]
Advertisers now have five additional months to migrate their expanded text ads to RSAs. The new extended deadline. In April we reported that Microsoft was extending the original June 30 deadline to August 29. Today Microsoft announced that they were once again, extending that deadline to February 1, 2023. Microsoft says the extension is in […]
Winning an industry award is a rewarding, cost-effective way to generate publicity, attract new business, boost team morale, and stand apart from the competition. Enter the 2022 Search Engine Land Awards now for your chance to take home the highest honor in search! The final deadline is coming up fast – submit your application by Friday, September 9 to be […]
Attribution has been the holy grail for advertisers since the beginning of time, especially for media platforms that typically sit further away from the conversion and play a role in branding (i.e., billboards, banner ads and videos). In September 2021, Google Ads announced its plans to move away from last-click attribution to a data-driven attribution […]
Reliable rank tracker software is crucial to developing a successful SEO strategy. Aside from tracking keyword rankings, SEO tools provide you with keyword research features and useful SEO metrics, which lets you pick the most effective keywords for your website. With so many rank tracking tools in the market, how do you know which one […]
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