John Mueller, from the Google Search Relations team, explained that it is best to have one primary language per webpage, so Google can best recognize what the language is for that page. John Mueller said this in a video this morning on the topic of multilingual content. One language per page. John was asked, “if […]
Microsoft just announced five new ad products and updates available to advertisers immediately. Pinterest Import Performance Max beta Multimedia Ads support in Editor Cruise, Tours and Activities ads Subdomains in Dynamic Search Ads (DSAs) Pinterest Imports. Microsoft’s Import tools allow advertisers to import campaigns from Google and Facebook into Microsoft, for easier setup and quicker […]
Email shows no signs of slowing down. With an average ROI of $42 for every invested dollar, it’s still a star among marketing channels. If you don’t feel the same way, it may be time to look at why email isn’t working for your business. Often, the reason is poor email deliverability. What is email […]
When it comes to local SEO, there’s a lot of noise. From the latest industry buzz talk to the nuances of a specific website, a strategy to-do list can quickly become flooded with tasks that don’t consider the big picture. However, none of these tasks matter if you ignore competitors. A competitive analysis for local […]
Google is updating the privacy threshold for the Search Query report in Universal Analytics, and the Google Ads query, First user Google Ads query, and Session Google Ads query dimensions for the explorations in Google Analytics 4. What is the privacy threshold. Google announced new privacy thresholds last year, ensuring user anonymity by only reporting on terms that […]
Available on AWS Marketplace, Crownpeak helps brands quickly create and deliver digital experiences that build trust and maximize customer lifetime value. Join experts from Crownpeak and AWS for a special conversation and hands-on demonstration. The post Digital customer experience: Solution in focus appeared first on Search Engine Land.
SEO agencies can vary in terms of their quality of service. That means a large number of brands and organizations have been burned at least once. Additionally, many agencies look and sound the same – just swap out the logo and branding. Yet, they offer varying levels of depth of experience and expertise. SEO agencies […]
Google’s help document on controlling your snippets in search results has added some examples of “bad” and “better” meta descriptions. The bad. Google advises avoiding these four types of “bad” meta descriptions: List of keywords: “Sewing supplies, yarn, colored pencils, sewing machines, threads, bobbins, needles” Same description used for every news article: “Local news in […]
Update. The issue has now been resolved. Google is facing a slew of issues today affecting the Ads API, Impression Share, Auction Insights, and Ads Manager. What Google says. Google has just reported an issue with the API, rendering it inaccessible for a few publishers. There is no ETA for a resolution. Advertisers can monitor […]
If you were to play word association game about Google’s helpful content update, what would you say? Dud? Underwhelming? Or something similar? That seems to be the general consensus so far. The Google helpful content update began rolling out one week ago. Google said it would take two weeks to fully roll out. “Update isn’t […]
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