Google is slowly rolling out new Setup columns at the campaign and ad group levels. What is a Setup column. The new Setup column was first noticed by Steve Seeley, who posted about the update on Twitter. The Setup column includes information about: Disapproved ads Disapproved keywords Eligible ads Eligible keywords Eligible Responsive Search Ads […]
Google has just announced an update to their Invalid Traffic guidelines. What is Invalid Traffic. Invalid Traffic is âany activity that doesnât come from a real user with genuine interest. It can include accidental clicks caused by intrusive ad implementations, fraudulent clicking by competing advertisers, advertising botnets and more.â What Google says. The policy update […]
Enhanced Measurement and more Right from the get-go, enabling pre-created events referred to as âEnhanced Measurementâ under Data Stream settings negates the need for manual configuration of event tags. What this means for you is the ability to automatically track key user interactions, specifically user visits, scroll behaviour, video engagement, file downloads, outbound clicks, and […]
SEO and content are both powerful on their own. But itâs the combination of the two where you see the best results. It isnât just optimizing your content for search but instead, taking a different approach and creating a single SEO content strategy. When we talk about optimizing content for search, we often highlight what […]
In a world with tightening budgets, limited resources and a growing âdo more with lessâ attitude, tracking performance metrics and optimizing them are more important than ever. Marketers, business leaders and other cost-center functions need to be able to show value and ROI on the spend in their programs, which is why meaningful KPI measurement […]
Automation poses a risk to job security in nearly every industry. As PPC marketers, algorithm-based tools have changed the face of our job. While we once spent our workday performing keyword research, writing ad copy and adjusting bids, Googleâs machine learning automates tasks for easier account management. But donât worry, weâre not going to be […]
Whatâs best for you? A CDP out-of-the-box? Building a customer data solution yourself? Thereâs merit in both options, and this webinar is here to help you narrow down whatâs best for your business. Register today for âHow to Decide to Build or Buy: A Customer Data Management Checklist,â presented by Acquia. The post Webinar: How […]
Starting next month, Google will update the Destination requirements policy requiring that ad experiences on destinations to conform to the Coalition for Better Ads Better Ads Standards. What this means. This means that any ads that donât conform to the new standards will be disapproved. Advertisers will be notified of disapprovals in the Ad Experience […]
Bill Slawski recently passed away but his hosting company will continue to ensure his website lives on after the site went offline when the hosting payments were not being processed anymore. SEO by the Sea. Bill Slawski has published thousands of articles on his SEO by the Sea website, some dating back as far as […]
Starting in October, Googleâs top content bidding will no longer be available. Lawrence Chasse first noticed the change and posted it on Twitter. Top content bids are going away in October 2022. Just assume all bid adjustments will be going away in the next year or 2 until it is all automated. https://t.co/YR4poWBe98#PPCChat pic.twitter.com/VDXdlObr9d â […]
Recent Comments