Google Ads rolled out a new Performance Max Usefulness Indicator, designed to help advertisers assess the incremental traffic impact of their search themes. The big picture: Performance Max campaigns already leverage AI to automate ad placements across Google’s properties. The new indicator evaluates whether added search themes generate new, incremental traffic or simply overlap with […]
SEO isn’t for everyone. Some people run from its complexity and constant change. But for others, it’s an obsession – an ever-evolving puzzle that keeps us hooked. With Valentine’s Day coming up, let’s explore seven reasons why SEO isn’t just about algorithms and rankings – it’s a passion that keeps digital marketers coming back for […]
Last year, we introduced Circle to Search to help you easily circle, scribble or tap anything you see on your Android screen, and find information from the web without s…
Learn more about the Google and Android updates announced at Galaxy Unpacked.
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