Quality content is subjective. Some people will want a beginner-level summary while others want more depth and expert insights. Quality content will be better than the content that currently exists and readers will find it useful, memorable and are likely to share the content. As SEOs, we typically write about things that people are searching […]
Instagram is planning to scale back on its shopping features to focus more on e-commerce efforts that directly drive advertising. A change in priorities. In an internal memo this week Instagram staffers were told that the Shopping page would eventually disappear “given shifts in company priorities.” The memo states that Instagram isn’t going to abandon shopping […]
Google has been experiencing an issue with Ads Manager Data Transfer reporting that some advertisers may notice missing data dating back to August 30. What Google says. Google has not commented on the issue. When will the issue be fixed. There is no ETA on when the issue will be fixed but advertisers can keep […]
Microsoft just announced Multi-platform, an all-in-one feature available in Smart Campaigns that lets you run ads in Microsoft, Google, Facebook, and Instagram all through the Microsoft interface. Tell me more. The new feature isn’t available to all advertisers yet but you can sign up for the waitlist here. Multi-platform lets advertisers expand their reach by […]
Google has made some changes to how review-types show in Google search and as a result, you may see some changes to the clicks and impressions reported within some of the reports within Search Console. What changed. Google said, “Google began upgrading some review-type results to product-type results in Search, and has been able to […]
Since the start of the pandemic, supply chain issues have caused panic among retailers. On average, 16% of products are out of stock and cannot be purchased. Industries such as vehicles (57%) and sporting goods (40%) are hit especially hard. There are also large differences in geographic locations, with Latin America experiencing one of the […]
Nora Ephron tells the story of when she first fell in love with journalism. Her journalism teacher, Mr. Simms, asked the class to write the lead for an article using these facts:  “Kenneth L. Peters, the principal of Beverly Hills High School, announced today that the entire high school faculty will travel to Sacramento next […]
Most marketers work day in and day out to stay on top of how their market is evolving, but just one unexpected factor can shift the entire trajectory of your industry. Join this webinar for an eye-opening discussion about how to identify consumer concerns, determine market barriers and where potential gaps may be using consumer […]
YouTube is now allowing sports betting ads to serve on the masthead as long as the ads comply with the related gambling and games policy. Recent masthead updates. Additional masthead updates were released in June for alcohol and prescription drugs. Full-day masthead reservations were discontinued and replaces with more targeted options. The new CPM option […]
The staggering amount of global change in the last 24 months has presented search marketers with an unrivaled amount of challenges… and opportunities. Are you prepared for the impending shift to Google Analytics 4? What do AI and ML mean for content – today and in the future? Is now the right time to dive into Performance Max campaigns? Explore […]
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