YouTube has unveiled some new analytics options for Creator Studio that provides more data on what your audience is interested in, based on search and engagement activity, and also how those users are interacting with different topics on the app. Not new. The Search Insights tool was announced late last year and the first phase […]
Google will hold its annual search event named Search On in the upcoming weeks, on Wednesday, September 28 at 10 a.m. PT / 1 p.m. ET. Search Engine Land will be covering the news coming out of the Search On event, so make sure to check back here for any breaking news from that event. […]
As a physician and an academic, I’ve worked with communities that have historically experienced health inequalities due to factors like where they live, what their income is and how they identify. And I’ve seen firsthand how technology can connect individuals to critical information and tools that help them manage their health and help health care […]
Google is now rolling out the September 2022 broad core update, this is the second board core update of 2022, with the first one being the May 2022 broad core update. The announcement. Google announced this on Twitter and updated its search updates page saying “Today we released the September 2022 core update. We’ll update […]
I have a secret to share. I’m almost embarrassed by it in this hustle culture, but I’m also proud of it. My secret is that I obsess over keeping PPC at our little agency frenzy-free (as much as possible). Sure, there’s the occasional client mishap, last-minute promo, and late-night conversation (about once a year for […]
For most businesses, holidays bring in revenue – and a lot of it. In the United States, total retail spend during the 2021 holiday season was $1.221 trillion, according to Insider Intelligence. Aside from holidays, seasonality influences select industries – where specific times of the year are more popular than others. The fitness, healthcare and […]
Lack of video creative and imprecise targeting historically meant that channels like paid search were a better use of a limited ad budget for agencies and small businesses. With the growth of connected TV (CTV), and its ability to accurately target and measure performance, the largest screen in the house is now available to B2B […]
Google has confirmed that the helpful content update is now finished rolling out. The update took 15 days to roll out, starting on August 25, 2022 and ending on September 9, 2022. Google has posted it completed today, September 9th. As a reminder, Google’s helpful content update is a sitewide signal. It targets websites that […]
Any new campaigns created in Merchant Center will now be Performance Max campaigns. Completing the transition. In July we reported that Google was beginning to automatically upgrade Smart Shopping campaigns to Performance Max. The upgrades were to begin in Google accounts between July and September. Additionally, Google just announced that any campaigns in the Merchant […]
Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other marketing tasks, can be overwhelming for managers, causing important notifications and optimization opportunities to be missed. Why use a campaign management tool? Campaign management […]
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