Get ready for the biggest shopping season of the year. Black Friday and Cyber Monday are just around the corner, and this year is shaping up to be very different from previous years. With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect. […]
Publisher provided signals help publishers categorize their first-party data into audience or contextual segments and then share those signals with programmatic buyers. How does it work. Publisher provided signals make it easier for programmatic buyers to “find and purchase audiences based on things like demographics, content interests or purchase intent across multiple sites and apps […]
Google has added a “Manage” tab to give advertisers more control and flexibility over how recommendations are applied. Two flexible options. In the new “Manage” tab, Google is giving advertisers two different bundle options with pre-checked recommendation types. Maintain your ads. This option includes recommendations to improve your responsive search ads, remove redundant keywords, and […]
Google is pleased to announce expanded eligibility for enhanced product experiences in Google Search through the use of Product structured data. These enhanced product experiences were previously only open to Merchant Center users. We’re also making it easier to understand the requirements for these experiences by updating our documentation and reporting in Search Console.
Google is expanding the eligibility for enhanced product experiences in Google Search to those who use Product structured data. Google also has added new Search Console reports to measure the performance and identify issues with your structured data. “These enhanced product experiences were previously only open to Merchant Center users,” the search company said. Expanded […]
Microsoft just announced new ad formats to be shown at the top of search results in Bing Search, Windows 11, and Microsoft Start. The new video and image formats are “infographic-inspired,” meant to “innovate and disrupt web search.” What they look like. The new ad formats are collages of videos and images shown at the […]
Results from a recent survey of 5,000 online stores found that ecommerce brands spent 60% more on TikTok advertising in Q2, for a total of $29.9 million. Interesting facts. Overall ad spend across the 5,000 online retailers rose by 11% in Q2 to a total of $529.7 million. Retailers with revenues between $1 million and […]
Google has updated its Google Maps reviews guidelines deceptive and fake engagement guidelines to now disallow making requests for revisions or removals of a negative review through offered discounts, free goods or services, or other incentives. So if someone leaves you a negative review, you are not allowed to incentivize that individual to update their […]
Predicting the future based on knowledge of the past is fundamental. I always keep a keen eye on technological advances but never lose track of the past. Past achievements and breakthroughs in the information retrieval (IR) field conjure the possibilities of “where to next” in search technology. That then leads me to what impact it […]
In 2022, 10.03 million viewers tuned in to watch the NFL Draft. Why? Because everyone knows that winning is a result of teamwork. The NFL Draft supplies a team with talent that has the potential to reshape teams to win more. Coaches pick the talent that fits their style of play and improves the team […]
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