Google now has recommendations for Analytics

Google Analytics now has tailored recommendations to help users become aware of new features by reviewing your property’s history, settings, and trends across Analytics. The recommendations appear in the Insights and Recommendations section of the homepage, as well as throughout Analytics wherever they’re relevant. Learn more. You can read more about Analytics recommendations in their […]

Webinar: How to avoid these 8 big email mistakes

Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. This webinar covers the eight most common email marketing pitfalls, including deliverability, subject lines, design […]

Walmart is expanding their self-service Marketplace platform

Walmart Connect, the retailer’s marketplace media platform, is expanding and making it easier for advertisers and brands to promote their products by introducing self-service. Introducing Search Brand Amplifier. Search Brand Amplifier gives products listed in the Walmart marketplace higher visibility by boosting advertised products to the top of search results. Walmart says this benefits newer […]

Instagram is testing a “Gifts” monetization feature for creators

Instagram is internally testing a new tool for creators to make money called “Gifts.” What it looks like. The new feature was first shared on Twitter by developer Alessandro Paluzzi. #Instagram continues to work on the Content Appreciation feature The feature has been renamed to “Gifts” pic.twitter.com/AJmTPZMLsl — Alessandro Paluzzi (@alex193a) August 25, 2022 Tipping. […]

Google is now allowing products in all countries to use a single Merchant Center feed

The Google Merchant Center has introduced a new feed label for advanced users that removes the concept of one target country being the primary country for a feed.  The old way. Until recently, Merchant Center feeds required users to select a “primary country of sale,” and “additional countries” could then be added later. The “primary […]

Google’s helpful content update: A critical recap

Google’s helpful content update officially finished rolling out Sept. 9. Now it’s important to reflect on the update, our initial assumptions and its impact on the SEO industry. Fellow SEOs (e.g., Lily Ray, Glenn Gabe, Marie Haynes, Johannes Beus) have done a great job interpreting Google’s announcement and processing what happened on Twitter and their […]

Google launched support for Performance Max campaigns in ad scripts

Advertisers and developers using Google Ad scripts now have support for Performance Max campaigns. You can pause and enable the campaign, and modify most asset types. Script limitations. Users won’t be able to modify text assets or create new campaigns or asset groups. Furthermore, listing groups cannot be managed via Scripts. Additional resources. If you’re […]

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