Google released the fifth version of the Google product reviews update on September 20th at around 4 am ET, this one is named September 2022 product reviews update. Google told us a couple of weeks ago to expect this update, which is unusual in terms of being so soon after the most recent product reviews […]
It’s no secret that Google’s helpful content update has caused quite a stir in the SEO community. While Google’s emphasis on “people-first” content may have come as a surprise to many content creators, users (and many SEO professionals) have been craving this change since the gain in popularity of the pre-recipe life stories that trended […]
Almost as soon as word broke out about Google’s latest algorithm, an update that advocates for “original, helpful content,” the questions started flying: Is this targeting AI content tools? Does this mark the end of artificial intelligence in content creation? At Jasper, an AI Content Platform, we heard quite a few of these. Some of […]
When it comes to tools, we all have our favorites as SEO professionals. Ahrefs, Moz and Semrush aim to accomplish the same things at a high level, but you’d be hard-pressed to find an SEO professional who doesn’t have strong opinions on each tool’s ability to do so. Any seasoned SEO practitioner knows opinions alone […]
If you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear TV, and video are the most vulnerable when it comes to cutting ad budgets. In the US, Google dominates the search ad market, holding steady at about 56.1% of the […]
B2B companies planning for the rest of 2022 have a unique set of circumstances to consider: Funding has dried up. Mid-term election season is driving up engagement costs. Benchmarks from the last couple of years are less than reliable. We’re in a very tricky time for B2B advertising. In this post, I’ll lay out some […]
So, what are the different classes of user intent?Google has employees dedicated to conducting a series of searches and then reporting back whether the results make sense to them. They follow the Quality Raters Guidelines, which are heavily focused on user intent and classify it as either: Know query, Do query, Website query, or Visit-in-person query.However, […]
Google just announced that ad extensions will be rebranded to assets in the Google Ads UI. The change will be rolled out over the next couple of weeks. What this means. Previously, creating and managing assets such as call extensions or sitelinks were done in a separate step of the campaign creation process. Now, when […]
WordPress is one of the most SEO-friendly content management systems today. If you have a WordPress website, there are many things you can do to improve your SEO. But if you’re not careful, you could also harm your site’s ranking without realizing it. In this post, you’ll discover 12 settings to consider if you want […]
The news of a Google algorithm update rolling out can be concerning for SEO practitioners. Shifts in the search landscape are inevitable, and as SEOs, we must always be ready to face them. When you see changes in your SERPs performance, the first thing you can do is to figure out whether you were indeed […]
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