11 tips for using social to become an authority in your niche

It’s no secret that Google’s helpful content update has caused quite a stir in the SEO community. While Google’s emphasis on “people-first” content may have come as a surprise to many content creators, users (and many SEO professionals) have been craving this change since the gain in popularity of the pre-recipe life stories that trended […]

Here’s how Google’s helpful content update is going to make AI better

Almost as soon as word broke out about Google’s latest algorithm, an update that advocates for “original, helpful content,” the questions started flying: Is this targeting AI content tools? Does this mark the end of artificial intelligence in content creation? At Jasper, an AI Content Platform, we heard quite a few of these. Some of […]

The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz

When it comes to tools, we all have our favorites as SEO professionals. Ahrefs, Moz and Semrush aim to accomplish the same things at a high level, but you’d be hard-pressed to find an SEO professional who doesn’t have strong opinions on each tool’s ability to do so. Any seasoned SEO practitioner knows opinions alone […]

How we identify user intent at scale using the power of NLP

So, what are the different classes of user intent?Google has employees dedicated to conducting a series of searches and then reporting back whether the results make sense to them. They follow the Quality Raters Guidelines, which are heavily focused on user intent and classify it as either: Know query, Do query, Website query, or Visit-in-person query.However, […]

12 WordPress site settings that are critical to your SEO success

WordPress is one of the most SEO-friendly content management systems today. If you have a WordPress website, there are many things you can do to improve your SEO. But if you’re not careful, you could also harm your site’s ranking without realizing it.  In this post, you’ll discover 12 settings to consider if you want […]

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