For the first time ever, Walmart is expanding its ad reach beyond its own ecommerce platform by powering ads on TikTok, Roku, and Snap. Walmart will also have the capability to measure any sales that come from those ads. Expanding their ad business. Walmart has a $2 billion ad business and has been expanding tremendously, […]
On September 12, Google began rolling out its second broad core algorithm update this year – the September 2022 core update. We are now several days into the update, and Google has decided to roll out another algorithm update before it is complete – the September 2022 product reviews update. So we felt it was safe […]
Digital marketing is a great career field. For more than two decades, digital marketing has been a growing field where individuals can thrive and build impressive careers. The industry is always changing. But one thing that won’t change is that companies will continue to need smart people to manage their digital marketing initiatives. U.S. digital […]
What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Register today for “How to Decide to Build or Buy: A Customer Data Management Checklist,” presented by Acquia. The post Webinar: CDP […]
Google has announced the public beta for the Display & Video 360 v2 API. Additionally, they also announced the extension of the DV360 API Developer Survey through the end of September to gather more customer feedback on v2 and the API in general. What the API does. Display & Video 360 API allows users to automate complex […]
Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. As far as the rest of 2022? Marketers are split down the middle. That’s according to MarTech’s 2022 Event Participation Index. A year ago, marketers told us they were less likely to attend upcoming in-person […]
Google is rolling out new features to give advertisers additional help with setting up and troubleshooting Consent Mode. A new certified partner program is also available with additional support with implementation and tech challenges. About Consent Mode. Consent Mode allows advertisers to adjust how your Google tags behave based on the consent status of your […]
Every August, Jessica Yu and a carefully selected committee of Googlers from various backgrounds begin the delicate — and joyful — process of choosing which Google Doodles will appear on the Google homepage in the coming year. They begin meeting regularly in the summer and usually wrap up by late October. Sometimes they gather in […]
Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is between SEO and PPC specialists. From my experience working with agencies and in-house, collaborating with PPC specialists can bring tremendous value to […]
I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better. Which (more advanced) metrics we should establish to determine actual business impact. This article will […]
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