Updates to the country targeting for shopping products, with the introduction of the feedLabel field, have begun. Recent updates to the API. Last month we announced that Google was removing the country targeting requirements were being removed and replaced with a new feedLabel field. Today Google announced updates to those changes including: For Google Ads […]
It’s just not Google’s week… or month… or year. Today, Google Ads Liason Ginny Marvin just posted to Twitter that they’re currently aware of an internal issue impacting ads serving. Here’s what she said. Google is aware of an internal issue impacting ads serving. Our product and policy teams are actively working on a solution. […]
SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I see reports that stop at classifying a result by its intent – and that’s it. We know that for queries […]
Internships are a staple of early-day careers. Most companies will expect new hires to have some sort of internship experience after graduating college. For the most part, internships do a good job of taking care of college students and entry-level working professionals. Digital marketing isn’t always an obvious career choice for those who are not […]
According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest? Join this webinar to hear experts from AWS, Forrester, Merkle and Treasure Data discuss findings from the study about the state of customer experiences and the […]
The last few weeks have seen several problems with the Google Ads Manager, specifically affecting publishers and an incident dating all the way back to August 31. The original issue. On August 31, Google reported an incident that “Google Ad Manager Historical Report stats are showing lower than expected for some networks. There’s no clear […]
TikTok will soon start requiring accounts that belong to U.S. government departments, politicians, and political parties to be verified. They’ll also ban any videos and content that call for fundraising. Fighting political misinformation. TikTok and its parent company ByteDance are working to shut down political misinformation in time for the midterm elections in November. Previously […]
Twitter recommendations are designed to help you “enrich your Twitter experience” by showing Tweets from people you may not follow, based on actions you take on Twitter such as liking, following, or retweeting. How Twitter uses Signals. Twitter uses Signals to recommend new content. Signals include topics you follow, posts you’ve liked, accounts you follow, […]
Facebook is rolling out Collaborative Ads for local delivery to help restaurants and grocery stores give people more ways to shop and order. The ads allow local businesses and packaged goods brands to display their products next to options for people to purchase. Local delivery competition. Collaborative Ads for local delivery help brands and advertisers […]
Sales always has a voice. Revenues have to grow, and anything else is a failure. But now, many companies have a near-death experience because the sales landscape has radically changed. Years ago, a salesperson had a valuable Rolodex. The salesperson nurtured the relationships it represented with calls, visits and likely more. They met up at […]
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