As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune it out completely. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. It’s about rethinking […]

Since 2013, Google has been gradually developing into a 100% semantic search engine. What exactly is semantic search? You can find plenty of explanations when you search Google for an answer to that question – but most of those are imprecise and create misunderstandings. This article will help you comprehensively understand what semantic search is. […]

As the competition for consumers’ time and attention heats up, promoting true customer loyalty will be more difficult than ever. Staying ahead of the competition means staying in front of the latest trends in consumer loyalty. Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including […]

Meta just announced 5 new updates to their call ads. The new updates are intended to help businesses build better customer relationships, find more quality leads, and reach more potential customers to grow their business, they stated in a blog post. 1. Get a callback This feature is currently being tested and gives customers the […]

For over two decades, we’ve dedicated ourselves to our mission: to organize the world’s information and make it universally accessible and useful. We started with text search, but over time, we’ve continued to create more natural and intuitive ways to find information — you can now search what you see with your camera, or ask […]

One of the ways Google Search helps you make sense of the world is by connecting you with the widest range of perspectives, from everyday people to authoritative reporting. Today we’re announcing two new features that will help bring you even more viewpoints, so you can have additional context and choices when you search. Find […]

Search interest in terms like electric vehicles, solar energy and thrift stores reached new highs globally over the past year — suggesting that people are looking for ways to practice sustainability in their daily lives. That’s a trend we love to see. Averting climate change requires all of us to act. At Google, we aim […]

At the Search On 22 event today, Google announced a number of new features across Google Search, Google News, Google Shopping, and beyond. Let’s go through some of the features that Google spoke about today. One note: unlike the Search On events we had in the past, it seemed like this event was more focused […]