What if you could automatically turn off bidding on your brand terms when no other rivals are in the picture, and you’re already positioned number one organically? The savings could be substantial. It all starts with Lone Rangers. Who is that masked figure? Lone Rangers defined: A ‘Lone Ranger’ is a brand search term for […]
The Q4 holiday rush is in full swing and Microsoft has just unveiled 7 new updates for October. In addition to the release of Multimedia Ads, Smart Campaigns, and a Multi-platform solution, Microsoft is pulling out all the stops with new tracking templates, markets, and shopping feed improvements. Let’s take a look. Performance Max import […]
Imagine you’re on vacation, it’s approaching noon and you’re starting to feel hungry. You’re eager to enjoy the best local cuisine your destination has to offer. So you go to Google Maps and search for “best lunch restaurant near me”, a topic that’s more than doubled in search volume on Google in the last three […]
As many of us are already aware of, Google Analytics 4 (GA4) is not an analytics update. It’s an entirely new Analytics product altogether. And along with implementing a new Analytics product comes the inevitable learning curve of not only figuring out how to set it up, but also familiarizing yourself with the new UI, […]
The staggering amount of change in the last 24 months has presented search marketers with an unrivaled amount of challenges… and opportunities: The role of automation is expanding The forced transition to GA4 is looming Google algorithm updates feel endless That’s just the start. Your key to higher conversions, stronger campaigns, and a rewarding career is continued […]
Google search is a powerful tool in and of itself. You can use it to find anything, but did you know that you can use it to get specific results as well? If you are looking to enhance your search engine marketing efforts, you need to know about advanced Google search operators. With the right […]
Consistency in tone of voice Maintaining consistency with your tone of voice, and across all channels, is of utmost importance. It doesn’t matter what your tone of voice or brand personality represents – whether it’s light-hearted and fun, or professional and formal – as long as these traits are apparent every time you’re communicating with […]
E-commerce is expected to grow by 15.5% this year, to $236 billion. In the US, online sales might finally eclipse brick-and-mortar, making e-commerce the most significant way to drive Q4 revenue. This means that now more than ever, savvy brands need actionable ways to boost Q4 performance and attribution across key e-commerce channels – from […]
Google’s helpful content update has finished rolling out, and while it didn’t create the impact many anticipated, it’s certainly turned our attention to reviewing and improving content. What we have determined is that Google is making more steps toward serving content written for people, by people. With this in mind, optimizing content for both people […]
Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices. These can range from core algorithmic changes and new features and products. For example, this can include SERP format changes and new ranking signals to avoid low-quality content to […]
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