Google Analytics, specifically the Universal Analytics 3 version and not Google Analytics 4, is currently not showing any query data within the integrated Search Console reporting. If you try to access your query data within Acquisition > Search Console > Queries, you will see the data for the past several days is shown as “not […]
When it comes to online shopping, there’s an undisputed leader. Boasting a 37.8% share of the ecommerce market, Amazon is far and away the biggest online retailer in the U.S. – and poised to surpass Walmart as the number one retailer overall by 2024. With so many people shopping for everyday goods on Amazon, setting […]
Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. As video game technology has grown […]
Reddit has made a number of updates to its ads manager including adding 9 new features. Those features have been created to improve the usability of Reddit ads and make it easier for new advertisers to get started, test, and get support. Let’s get started. Live chat The new Reddit support module is on every […]
When many of us think of algorithms and machine learning models, we think of Google. And really, who can blame us? We’re marketers, and many of us SEOs. We can’t help ourselves. But there is a lot going on in and out of the Googleplex right now, and it’s becoming increasingly important that we keep […]
Over the last few weeks, Instagram has been introducing new surfaces (what Instagram calls placements) and ad creative tools to give businesses more options to create engaging posts, reach more customers, and grow their brand. Music optimization for Reels To increase the adoption of Reels, Instagram has introduced free, high-quality songs from the Meta Sound […]
Facebook has just announced two new ways for you to customize your feed. The new features will allow you to show more or less of the content that’s suggested to you based on the platform’s AI. Show more of what you like, and less of what you don’t. The first new feed-ture is the ability […]
Google has just announced three additional feature capability updates to their tag. These updates are intended to “help advertisers and businesses strengthen their measurement strategies and efforts.” Now, Google has added three new features. Tag coverage summary Google Ads and Analytics integrations CMS integrations The new updated tag. In August, Google released a new, simple, […]
The title tag is one of the most important SEO elements. It can have a great impact on your rankings. In my experience, optimizing title tags can give rankings a strong boost. There are many different ways to approach optimizing a title tag. One is making sure they fit within the 55-60 character limit. Though […]
The search performance report in Google Search Console had a data logging issue on September 21, 2022. This caused some data to not be presented in the search performance report on that date, potentially making it appear that you had fewer visitors from Google Search on that day. Google said it is working on replacing […]
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