Google is now rolling out what it calls “site names” in the mobile search results. Site names more prominently show the name of the website, as opposed to just the URL, at the top of the snippet. With the site name, Google also announced the size and shape of the favicon will be displayed next […]
People come to Google to find information from a wide range of sources and formats, from big brands to individual creators, across text, images and video. As we’ve introduced features and design elements to help you explore information in new ways, we’ve also continued to bring greater context to the search results page, helping you […]
A handful of powerful targeting features will be removed in early 2023 according to a Google Ads help article. The help article, “Optimize your Video campaign for more conversions” contains a content targeting section that recommends avoiding the addition of content targeting (by keywords, topics or placements) in campaigns. Furthermore, the article mentions that in […]
Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. These factors, combined with the growing influence of Amazon, increasing consumer privacy regulations and deprecating third-party cookies, are only exacerbating the need for transformation […]
In 4 smarter ways to measure SEO effectiveness, I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each to improve your analytical insights. In this article, I’m going to take it up a notch to introduce four new methods of gauging the […]
With customers’ increasing demands and expectations, marketers strive to improve the timing and impact and ROI of customer engagements. Achieving this vision remains an uphill battle challenged by the growing number of marketing technologies that generate data silos and complex customer journeys. Marketers work tirelessly with fragmented data sources without a single source of truth. […]
Marketing departments once believed it was a sales issue if the sales team couldn’t work the leads from marketing. Today, this is no longer the case. Optimizing for leads or marketing qualified leads (MQLs) is great, but optimizing for what drives pipeline and revenue is better. Marketers exist in a new age where it’s no […]
In 2002 we launched a page with a set of guidelines for site owners that gave an overview of best practices when it came to building a site. We called this page “Webmaster Guidelines” and it’s been with us ever since. Since then we added a lot of information to these guidelines to help site […]
20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with that, also renamed it to Google Search Essentials. Why the change. Outside of it being two decades old, Google said “a […]
After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. Due to their newness, a strong consensus about optimization best practices for RSAs has yet to emerge. But there are known pitfalls […]
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