Google updated its policies for the Unavailable Videos Section of the Google Ads Technical Requirements Policy. The update explains additional reasons why a video ad may not serve. This should enable advertisers to understand what issues have arisen, why the ads aren’t showing, and how to resolve the issue. Unavailable Videos. Google has unveiled four new […]
When I’m sick or someone I care about is sick, one of the first things I do — even as a doctor myself — is seek out more information, whether it’s searching for answers to questions online, making an appointment with a doctor or connecting with others in similar situations. At Google, we’re committed to […]
Understanding your target audience is essential to creating effective content. And one key way to do this is to use psychological classifications. In Content creation: A psychological approach, I provided a sample of the psychological classifications that we have used, experimented with and tested. In this article, we’ll take a deep dive into psychological profiling […]
A content audit is the act of taking inventory of your content to understand it on two levels: How it’s working together as a whole (the bird’s eye view). How each piece is working individually (the view from the weeds). It’s a task many dread, but one you shouldn’t sweat. Content audits aren’t a necessary […]
In this in-depth report, Shopper Approved covers the many forms of USC and its benefits, the various tools to generate and distribute UGC, and how it works to improve online visibility in search results. See why Google and shoppers prefer the authenticity and trustworthiness of UGC. And why it improves SEO and conversions rates, including: […]
All clients review agencies for “fit.” They line up the RFP cattle call, or back-to-back meetings between a handful of agencies to contrast and compare. However, almost zero agencies review clients in return. Instead, they’re too eager, living hand to mouth, to take on all clients at all times as long as they have a […]
The Google October 2022 spam update that started to roll out on October 19, 2022, at around 11 am ET, is now complete less than 48 hours after it began. The update finished rolling out on October 21, 2022, at around 5 am ET. The announcement. Google quietly updated the search updates page adding “Released […]
Digital content creation and management have never been more complicated. These workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy concerns, not to mention the growing need for content and creative teams to produce more content in less time. So how are the most successful content and creative teams […]
Ubers’ new journey ads will be shown in the Uber app at least three times during the riders’ journey. The new feature will let brands place ads using data drawn from riders’ travel history and their precise geographic destinations, according to Uber. In an example from The Wall Street Journal, if a user books an […]
Shopping is about so much more than just buying — it’s also about browsing, researching and narrowing down your options to get the right product at the right price. It’s easy to take each of these steps on Google, thanks to our AI-enhanced Shopping Graph. The Shopping Graph now understands more than 35 billion product […]
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