Meta shared its 2022 Q3 earnings today and, as expected, performance left a lot to be desired. Advertising revenue came in at $27.2 billion, down roughly 4% year-over-year. The positives. Overall ad impressions were up 17%, while the cost per ad decreased 18% YoY. Monthly active users on the platform increased 2% to 2.96 billion […]
Google has just announced the release of v12 of the API. Here are the highlights. Taken directly from the Google Ads Developer Blog. Added support for new recommendations: RaiseTargetCpaBidTooLowRecommendation and ForecastingSetTargetRoasRecommendation. Added primary_status and primary_status_reasons to Campaign to provide insight into why a campaign is not serving or not serving optimally. Added support for linked portfolio bidding strategies and campaign budget. You can modify these […]
Google is anticipating a busy holiday season this year. In preparation, they have just announced three new Performance Max features to help advertisers plan effective campaigns, customize their asset strategy, and evaluate your results. The Performance Planner Advertisers can use the new Performance Planner to create campaign plans and understand how to invest their budgets […]
Yelp has just announced its newest feature that integrates Mailchimp, Realtor.com, automotive, Roadtrippers, MetLife, and more. It’s called YelpFusion. Incorporate Yelp content into Mailchimp campaigns Mailchimp users with claimed Yelp Business Pages are now able to combine their marketing emails with content from Yelp. This includes their Yelp rating, recent reviews, photos, and business details. […]
Pumpkin Spice Lattes are practically synonymous with autumn. It just isn’t fall until you sip a PSL while fiery orange leaves crunch under your boots. The Pumpkin Spice Latte is an undeniable staple of the season — look no further than Google Trends for proof. Here are 10 moments of PSL search trend history. “Pumpkin […]
In the first part of our SEM career playbook series, we defined the roles you will likely find within the digital marketing industry. Once you have secured a great position, you need a game plan to thrive and excel. Your employer often provides opportunities to sharpen your skills and advance your SEM career. If you […]
Custom reports are a super useful tool built into Google Analytics 4. You can customize any out-of-the-box report, or build your own from scratch. Here, I’ll show you how to build a GA4 custom report in less than 30 seconds. How to create a custom report in GA4 using a current report The fastest way […]
Exceeding analyst expectations, LinkedIn revenue grew 17% and search and news advertising revenues grew 16%. LinkedIn growth is thanks to strength in the talent solutions side of the business. Microsoft CEO Satya Nadella says there are now more than 150 million subscriptions to newsletters on LinkedIn. Gaining an Edge. The search and advertising bump was […]
Google’s Q3 earnings were released today and for search, YouTube, and ads, it was a big “meh” across the board. Let’s take a look. YouTube. YouTube earnings were down about 2% to $7.07 billion from $7.21 billion. To put that into perspective, analysts were expecting an increase of at least 3%. This is the first-ever […]
A new Semrush study has found that zero-click Google searches aren’t quite the boogeyman they’ve been made out to be in SEO circles in recent years. Where clicks went. Here’s an image summing up the findings for desktop Google searches: Image credit: Semrush Organic clicks: 45.1% Zero clicks: 25.6% Keyword change (zero-click, query refinement): 17.9% […]
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