Google has just announced three new tools to measure cross-platform app conversions, strengthen performance with privacy-focused measurement, and adapt to iOS and Android standards. Cross-platform conversion measurement. Without cross-platform conversion tracking, google says advertisers will have measurement gaps and optimization limitations across web and app campaigns. To solve this issue, and help advertisers set up […]
Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub for Measurement Partners. Ads Data Hub for Marketers The Ads Data Hub for Marketers is […]
In the history of Google page speed ranking algorithms, we had three different announcements. Most recently we had the page experience update from 2020 that uses core web vitals, in 2018 we had the Google page speed update, and then in 2010 we had the Google site speed update. Google only uses core web vitals. […]
It was a cold, dark night. At the end of the long path was an old, rundown mansion covered in cobwebs. Inside was a candle flickering next to the shadow of a person. You rub the frost off the stained-glass window on the doorstep, and there’s just enough light to see what the man inside […]
Delivering an outstanding customer experience (CX) is no longer a function; failing to meet customer expectations can jeopardize business growth. A recent Qualtrics study found that bad experiences put a business at risk of losing an average of 9.5% of its revenue. But linking CX to business value and the bottom line is a challenge […]
Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your Performance Max campaigns across platforms.  They’ve also started a pilot program for importing Performance max campaigns that aren’t using a Merchant Center. The new experience will import these campaigns as Search campaigns and create Dynamic Search Ads (DSA). […]
If you’re just getting started with Google Looker Studio, you’ve probably experienced blank-page syndrome. You get your data source connected, open up a new file, and you have no idea what to do next. There are no instructions. No guide rails. Just you and an empty page to fill. And while you can start with […]
What is the greatest skill in SEO? If you believe this tweet, it’s patience. Although patience is a great answer, I would never say there is a “greatest” SEO skill. Why? Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to […]
To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one […]
Performance Max is one of the biggest shifts to automation that we’ve seen from Google. How do we make it work this holiday shopping season? Ideally, you should’ve prepared everything in advance. Black Friday is in ~30 days! If you’re just starting now, you’re already behind. Below are some ways you can still get ahead. […]
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